Apple recently stripped away some of the friction in visual search. The iPhone 16’s new Camera Control button includes a function to launch visual searches on the fly. Could this one-touch approach accelerate visual search’s adoption curve?
This post … AR Insider & Mike Boland
Can Apple Mainstream Visual Search?
AR Insider’s Top 24 of 2024
What were the biggest XR trends and events in 2024? Our research arm, ARtillery Intelligence, took a deep dive in its year-end report, but a barometer of the year’s activity can also be seen in the most popular AR Insider posts. We spotlight the top 24… AR Insider & Mike Boland
Is Multimodal AI AR’s Unsung Hero?
Since Ray-Ban Meta Smartglasses launched, the term multimodal AI has gained importance in the world of AR. What is it? Who else is working on it, and why does it matter?
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AR Insider & Mike Boland
2025 Predictions: Visual Search Moves Closer to the Mainstream
Visual search such as Google Lens continues to fall short of its potential. Could recent moves from Apple, Meta, and Google change that? We predict visual search’s fate in 2025.
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AR Insider & Mike Boland
Google Lens Moves Closer to Monetization
With visual search Google’s current stage is to cultivate user behavior before it monetizes. To that end, we’ve observed two big recent updates for Google Lens, both of which support shopping and commercial searches.
This post appeared first on AR Insi… AR Insider & Mike Boland
2025 Predictions: Mixed Reality Development Amps Up
Meta wasn’t first to market with mixed reality but it added the element of affordability, thus making it table stakes in VR. What will this do for mixed reality as it offers a bigger platform for developers?
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AR Insider & Mike Boland
What’s Next in E-Commerce? Amazon’s 3D Breakthrough Sets a New Standard
Amazon has unveiled a new 3D shopping technology to revolutionize how consumers and sellers interact with online products. Will this herald a new era of immersive, personalized, and efficient shopping experiences?
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AR Insider & Jatinder Kukreja
2025 Predictions: Meta Orion Renews Faith in Optical AR
Even though it’s just a working prototype, Meta Orion showed the world that it’s possible to build AR glasses that are both UX-rich and relatively stylish. Will this inspire others (ahem, Apple) to move in the same direction?
This post appeared first o… AR Insider & Mike Boland
Can AR + AI Elevate eCommerce?
One of the many ways AI and AR are colliding is in eCommerce. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence.
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AR Insider & AR Insider
The 3D Dilemma: Understanding Leadership Hesitation in Fashion
Across the fashion industry, conversations about 3D shopping have moved from „if“ to „how.“ But even the most innovation-minded executives face legitimate challenges in this transformation. We break them down.
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AR Insider & Jatinder Kukreja & Mike Festa