AR continues to prove itself as a marketing medium in categories from furniture to footwear and cosmetics to cars. Joining that list more recently is food. We dive in with food-focused AR innovator QReal given its recent integration with Denny’s.
This … AR Insider & Mike Boland
What Sits at the Intersection of AR and Food?
In a New Gilded Age, Who Makes the Rules?
As new digital domains take shape, who will build and maintain the guardrails? Editor-At-Large Emily Olman interviews Techlash author and former FCC chairman Tom Wheeler for answers.
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AR Insider & Emily Olman
Can AI and AR Work Together to Boost eCommerce?
eCommerce is an increasingly fitting place for. This joins AR’s tenure in eCommerce over the past decade, including product try-ons. Can the two technologies together represent a formidable one-two punch?
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AR Insider & Mike Boland
AR’s Next Conquest: Mapping & Navigation
Online mapping continues to see a barrage of new features. This is driven by Google’s lead as well as Apple’s escalating challenges to that lead. How does AR and other immersive tech fit into this feature arms race?
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Is Visual Search’s Path to Scale Through APIs?
Visual search requires immense levels of AI training for object recognition. Given Google’s unique capabilities (think: Google Images), we’re predicting that it releases a visual search API. What are the telling signs?
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What’s Behind Google’s Latest AR Shopping Play?
Google’s new Beauty ads embolden its ongoing AR ad ambitions in a fitting category: cosmetics. What’s behind this move, and the search giant’s broader play to future proof its core business with immersive marketing?
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When Will AR Shopping Be a Mass-Market Reality?
We hear a lot about AR shopping, such as 3D virtual try-ons. But seeing past the common chorus of value propositions, there are still adoption barriers… for users and brands. How is friction being addressed?
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AR Insider & Mike Boland
How Many VR Headsets Did Meta Sell in Q3?
What do Meta’s Q3 earnings tell us about Quest unit sales? And what does that in turn signal for the Meta’s positioning as Quest 3 enters the market? We crunch the numbers in the latest Data Dive.
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AR Insider & Mike Boland
Ray-Ban Meta Smart Glasses Review Roundup
Meta Ray Ban Smartglasses have been in the wild long enough for adequate stress tests and reactions from the hardware pros. We round up our favorite reviews and chime in with broader market position analysis.
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AR Insider & Mike Boland
The New Face of AR: Ambient & Intelligent
Rather than holographic dragons and whales, will AR’s near term value lie in AI-fueled relevant information delivered through text and audio? We examine AR’s current ‚Art of the Possible.‘
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AR Insider & Mike Boland