What will become of Siri if the Apple GPT rumors are true? The answer could lie in Vision Pro, which will require an intelligent assistant that’s above Siri’s paygrade.
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AR Insider & Mike Boland
For Vision Pro to Live, Siri Must Die
What’s Apple’s Long-Term AR Vision?
Since Apple launched Vision Pro, the interweb has been clogged with wannabe punditry. Legions of noobs are suddenly AR experts. We follow the money, and Apple’s biggest motivations, to triangulate the long game.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Apple Vision Pro’s Enterprise Impact: Profound but Slow
Apple has positioned Vision Pro as a consumer device. But the specs, capabilities and price tag signal ample opportunity for enterprise endpoints. We examine the evidence.
This post appeared first on AR Insider.
AR Insider & Lyron Bentovim
Rony Abovitz Maps Out XR’s Next Phase
One of the best things about Augmented World Expo is the sheer volume of insights. We spend months disseminating it all. The latest is Magic Leap founder Rony Abovitz‘ insights on XR’s next phase.
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AR Insider & Mike Boland
AR at Google: Software Up, Hardware Down
Google continues to retreat from AR hardware while doubling down on software. Google Lens is propelled by the latter, as shown in the latest moves to plant it in prominent places.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Niantic Unlocks Native AR Marketing
AR is a technology that requires native thinking. Unlike various video channels (mobile, desktop, etc.), you can’t port media from one to the other. This applies to ads as well, as Niantic has demonstrated with its latest move.
This post appeared first… AR Insider & Mike Boland
Can Omnia Spark AR’s YouTube Moment?
AR advocates talk about the iPhone moment, when it goes from early-adopter tech to ubiquity. Equally important is the YouTube moment, when AR creation becomes democratized and simplified. Omnia looks to spark that moment with its AR marketplace.
This … AR Insider & AR Insider
3 Signs of AR Shopping Momentum
AR news seems to be picking up in the wake of Apple Vision Pro’s launch. This is especially true in AR shopping. Is this a sign of Apple’s ‚halo effect‘ already kicking in? We examine the evidence.
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AR Insider & AR Insider
Brickit Express Thinks Outside the Blocks
One of our favorite under-the-radar AR apps is Brickit. It recently reemerged on our radar when it launched a Snap Lens – breathing new life, and and a new distribution channel, into the experience. We break down the strategy.
This post appeared first … AR Insider & Mike Boland
Apple Vision Pro: 5 Hands-On Takes
As you probably know, the AR industry experienced a much-anticipated milestone this week with Apple’s Vision Pro unveiling. There’s lots of noise and punditry out there so we’ve assembled the most credible commentary and hands-on takes.
This post appe… AR Insider & Mike Boland