TikTok’s fate in the U.S. teeters, but that’s not stopping it from rolling out new AR features. Its latest play is an offshoot of its Effect House AR creation platform built for brand marketers.
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AR Insider & Mike Boland
TikTok Advances Its AR Monetization
Is Apple ‘Pay Later’ an XR Precursor?
There are many clues all around us for Apple’s much-anticipated headset. One just came from an unlikely place: Apple’s new Pay Later feature. Could this help consumers finance the pricey headset?
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AR Insider & April Miller
How Can Restaurants Use AR?
AR continues to prove itself as a marketing medium in categories from furniture to footwear and cosmetics to cars. Joining that list more recently is food. We dive in with food-focused AR innovator QReal given its recent integration with Denny’s.
This … AR Insider & Mike Boland
ARES Development: Snap’s Next AR Monetization Play
Snap is taking the next step in bringing lens creation to consumer brands. Its new AR Enterprise Services (ARES) lets them create and distribute lenses through their own channels. We break down strategic implications.
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Can AR Help Sell Cars?
One leading AR use case is product try-ons. It’s also naturally monetizable as brands like the opportunity to demonstrate products in 3D. But what types of products work best in AR? We take a look at car sales.
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AR Insider & Mike Boland
How Will AR and AI Converge? Part II
After examining the intersection of AR and AI in Part I, we’re back in Part II with more. Specifically, we move from generative AI’s role in AR content creation to conversational AI’s potential as AR’s intelligence layer.
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Will XR Revenue Reach $40 Billion This Year?
ARtillery Intelligence released a new report that projects XR revenue to grow to $100.8 billion in 2026. How will it reach that lofty total? We examine strategic takeaways in the latest ‚Behind the Numbers.‘
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AR Insider & AR Insider
Pinterest Commits to AR and Shoppability
Pinterest has conditioned product discovery into its core use case from the beginning. So as it continues to evolve its monetization, it finds natural places for brand marketing. How does AR feed into that strategy?
This post appeared first on AR Insi… AR Insider & Mike Boland
Snap’s Lensathon Winners Signal AR’s State of the Art
During Snap’s December Lens Fest, it launched a lens creation contest. Known as Lensathon, it offered AR creators the chance to compete for $200,000 in prizes. Now the results are in, and we’ve highlighted the winners.
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Can Google Merge AR and AI?
In all the excitement around generative and conversational AI, Google has gotten lots of grief for missing the party. But it may be better positioned for AI than anyone, including merging it with some of its key AR initiatives. We examine the evidence…. AR Insider & Mike Boland