Snap has rolled out the latest feature in Lens Studio: ray tracing. This offers a more realistic flavor of AR, including better color and light. With this move, Snap continues its mission to democratize advanced AR.
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Snap Launches Ray Tracing in Lens Studio
A Field Guide to AI in the Metaverse
Generative and conversational AI seem to be blowing everyone’s minds. How do these technologies apply to immersive technologies like AR, VR, and the Metaverse? Guest author Alan Smithson breaks it down.
This post appeared first on AR Insider.
AR Insider & Alan Smithson
A Field Guide to AI in the Metaverse
Generative and conversational AI seem to be blowing everyone’s minds. How do these technologies apply to immersive technologies like AR, VR, and the Metaverse? Guest author Alan Smithson breaks it down.
This post appeared first on AR Insider.
AR Insider & Alan Smithson
How Will AR and AI Converge?
Amidst all the generative AI excitement, one question we’re often asked is how it converges with AR. This has forced us into a speculative thought exercise to future gaze at the possibilities… which will be a moving target.
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How Many VR Headsets Did Meta Sell in Q4?
What do Meta’s recent Q4 earnings tell us about Quest 2 unit sales? And what does that in turn signal for the cumulative installed base of in-market units? We crunch the numbers in the latest Data Dive.
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AR Insider & Mike Boland
The Man From the Future Projects 2023
One of our favorite voices in the wide world of spatial computing is Tom Emrich. Each year, he publishes top trends and predictions . So to synthesize and summarize his findings, we’ve excerpted our favorite parts for AR Insider readers.
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2023 Prediction: VR Installed Base Exceeds 40 Million
VR isn’t the revolutionary technology it was once touted to be. However, it’s also not dead as some punditry may have you believe. Where will it go in 2023? We pick leaders and laggards in our annual predictions.
This post appeared first on AR Insider…. AR Insider & Mike Boland
2023 Predictions: The Creator Economy Collides with AR
There are two related trends we’re tracking: the rise of the creator economy and growth in AR marketing. These high-momentum forces are on a collision course and will fuel each other in 2023.
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AR Insider & Mike Boland
AR’s Next Conquest: The Apple Store
All eyes seem to be on Apple for its rumored AR hardware plans. But another bit of Apple AR news was overshadowed by all that excitement: the incorporation of AR shopping in Apple stores.
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AR Insider & Mike Boland
2023 Predictions: Mixed Results in a Downturn
As the economy continues to slide, a question looms over the AR and VR sectors: will a downturn hurt the industry? The answer is mixed, as the ”spatial spectrum” isn’t a monolith. We call leaders and laggards.
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… AR Insider & Mike Boland