All eyes are on Apple’s potential XR market entrance. In the near term, that could involve a VR-like entertainment device with passthrough AR. Later comes the real endgame: AR glasses, propelled by Apple’s signature elegance.
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2023 Predictions: Apple Enters AR… Kind Of
2023 Predictions: Metaverse Mania Fades
As we enter a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for the next twelve. We kick off our 5 part series with the assertion that the metaverse hype cycle will downshi… AR Insider & Mike Boland
AR Insider’s Top 22 of 2022
What were the biggest XR trends and events in 2022? A barometer of the year’s activity can be seen in the top AR Insider posts. So as the door closes on another year, we’re spotlighting the year’s 22 most popular posts.
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Who’s Using VR and How Often?
How does VR resonate with consumers? How often are they using it? And How satisfied are they? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles these questions, and we break it down for AR Insider readers.
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Will XR Revenue Exceed $100 Billion by 2026?
ARtillery Intelligence released a new report that projects XR revenue to grow to $100.8 billion in 2026. How will it reach that lofty total? We examine strategic takeaways in the latest ‚Behind the Numbers.‘
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AR Insider & AR Insider
AR’s Latest Player Emerges: Etsy
There’s a new visual search player in town: Etsy. Its latest feature lets users discover items available on Etsy by pointing their phones at visually-similar items in the real world. Could this be a winning formula?
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Can Google Mainstream Visual Search?
Google has taken the latest step in its campaign to introduce Google Lens to the world: its homepage. You can now find the Google Lens logo on Google’s homepage, right next to voice search. Any product or feature couldn’t ask for better exposure.
This … AR Insider & Mike Boland
AR Finds its Place in Home Renovation
Houzz has launched a new feature that lets home-service pros visualize bathroom projects in the spaces they’ll occupy. With a smartphone, they can help homeowners visualize design choices on the fly.
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AR Insider & Mike Boland
Google Advances its Geo-local AR Play
Google’s latest geo-local AR play lets users hold up their phones to a given streetscape to search and discover nearby businesses. Think of it as a visual intelligence layer for your urban adventures.
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AR Insider & Mike Boland
What’s the Sales Outlook for AR Glasses?
What’s the projected growth in the slow but promising AR glasses sector? We drill down into unit sales projections in the latest Behind the Numbers installment, including numbers and narrative.
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AR Insider & Mike Boland