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One product category in particular is beginning to gain traction in AR shopping: shoes. Amazon recently dove into AR shoe try-ons and now Google has joined the mix. Is there a trend forming? We examine drivers & dynamics.
This post appeared first… AR Insider & Mike Boland

Qualcomm has announced the latest addition to its fleet: the Snapdragon AR2. Built for AR glasses, it joins the Snapdragon XR chips used across 60+ AR and VR headsets, splitting off into AR-dedicated design.
This post appeared first on AR Insider.
AR Insider & Mike Boland

There are several brands and retailers jumping into AR shopping. But perhaps none are as tapped into everyday consumers as Walmart. Can its latest forays into immersive shopping boost AR adoption?
This post appeared first on AR Insider.
AR Insider & Mike Boland

Snap and Amazon have collaborated to bring more shoppable AR lenses to Snapchat. Products can be discovered, tried on and purchased – an end-to-end flow to streamline shopping for AR-forward Snapchat users.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Beyond optimizing one’s ad revenue model, what about new revenue streams altogether? Snap has perhaps executed this with the greatest success with Snapchat+. We break down best practices and results so far.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Whatever the metaverse becomes, it will likely be adapted for marketing purposes. And like past emerging tech, this could start with big brands, then trickle down to the long-tail SMB market. How will it all play out?
This post appeared first on AR In… AR Insider & Mike Boland

Rather than getting carried away with selling virtual goods, the metaverse should simply be considered an additive marketing channel for brand engagement. We examine Wendy’s metaverse marketing play as a model.
This post appeared first on AR Insider.
AR Insider & Mike Boland

After some ups and downs, Magic Leap is in the midst of a considerable turnaround. At the center of that effort is Magic Leap 2. We spent a week with the device and break down our observations & analysis.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Google’s annual Search On event featured several moves that advance the search giant’s ambitions to build an Internet of places. Also what we call the metavearth, this is all about adding digital depth and dimension to the physical world.
This post app… AR Insider & Mike Boland

By launching Lightship for Web, has Niantic merged two of AR’s most powerful modalities: geo-location and web? We unpack the drivers and strategic implications for this peanut butter & chocolate moment.
This post appeared first on AR Insider.
AR Insider & Mike Boland