The past half-decade in the tech world has been defined by privacy reform. Can XR avoid that fate by getting it right from the beginning? XRSI’s Kavya Pearlman thinks so, proposing common-sense standards. We interviewed her to find out how.
This post a… AR Insider & Mike Boland
Can XR Avoid the Privacy Missteps that Preceded it?
XR Talks: Big Thinkers, Burning Questions
What tech giants are best primed for the spatial era? What underdogs could rise up to challenge them? And what will Apple end up launching? These „burning questions“ framed a big-thinker roundtable that we break down for this week’s XR Talks.
This pos… AR Insider & Mike Boland
Hands-On with Magic Leap 2
After some ups and downs, Magic Leap is in the midst of a considerable turnaround. At the center of that effort is Magic Leap 2. We spent a week with the device and break down our observations & analysis.
This post appeared first on AR Insider.
AR Insider & Mike Boland
What Types of AR Experiences Do Consumers Want?
After examining things like AR formats and usage frequency, we switch gears this week to examine consumer aspirations. What types of AR experiences do they want to see next? We dive into the latest consumer survey data.
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Does AR Marketing Have a Measurement Problem?
Tried and true ad metrics like clicks and impressions don’t capture AR’s depth of engagement. Yet brand marketers are hooked on these established metrics, and need to benchmark against known quantities. What’s an AR marketing campaign to do?
This post … AR Insider & Mike Boland
Can AR Breathe New Life Into Retail?
AR’s use in shopping is usually framed in the context of virtual try-ons. But what about physical retail… particularly as the world returns to IRL shopping? Lowes is one company looking to answer this question.
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AR Insider & Mike Boland
How Many Quest 2s Did Meta Sell in Q2?
What do Meta’s recent Q2 earnings tell us about Quest 2 unit sales? And what does that in turn signal for the cumulative installed base of in-market units? We crunch the numbers in the latest Data Dive.
This post appeared first on AR Insider.
AR Insider & Mike Boland
How Will AR Transform Interior Design?
As we wrote recently, Apple’s Room Plan may be a key enabler for AR killer apps. And one of the first companies to make waves with the API is Shopify. What does this mean for AR’s role in interior design and home decor?
This post appeared first on AR I… AR Insider & Mike Boland
Does AR Need More PR?
During AR’s early days when mainstream penetration is still low, is the industry creating additional barriers through terminology? Consumers practically need a translator to decipher the alphabet soup of the XR world. We examine the evidence.
This post… AR Insider & Mike Boland
Follow the Money: Meta Doesn’t Want to Own the Metaverse
There’s a common misperception that Meta wants to operate an insular metaverse that it wholly owns. We break down the business case for its more strategic play to reside on, and feed off, a much larger open metaverse. It’s all about network effect.
Thi… AR Insider & Mike Boland