How big is the mobile AR universe? We’re talking both devices and users, the latter exceeding 1 billion for the first time this year. What’s driving these usage volumes and related AR revenue? We break it down in the latest Behind the Numbers post.
Thi… AR Insider & Mike Boland
Mobile AR Users Break the One-Billion Barrier
Is Camera Kit Snap’s Next AR Growth Engine?
As AR platforms mature and growth naturally slows, where can they go for the next engagement inflection? The answer is beyond their own walls. And that’s what Snap has done with Camera Kit. We examine the drivers & dynamics.
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Can VividQ Unlock Holographic AR?
Vergence accommodation conflict and focal mismatch make it difficult for AR glasses to project images at the correct distance and focus. VividQ is cracking the code with its unique approach to computer-generated holography.
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What’s Behind Amazon’s AR Play?
Amazon’s relative silence in AR shopping took a different direction with its recent „Virtual Try-on For Shoes.“ What does this signal about the eCommerce giant’s master plan, and the AR market in general?
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AR Insider & Mike Boland
Qualcomm Cuts the Cord
Qualcomm has unveiled a new reference design for smartphone-tethered AR glasses… without the tether. Running its flagship Snapdragon XR2 processor, they provide a North Star for OEMs‘ next AR evolution.
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AR Insider & Mike Boland
Are ‘Captions for the Physical World’ AR’s Killer App?
The term killer app is thrown around a lot. But real killer apps have a few common qualities, including utilities that have inherently-frequent usage, and major addressable markets. We examine in light of AR.
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AR Insider & Mike Boland
3 Examples of AR’s ‘B2B2C’ Opportunity
AR is often divided between consumer and enterprise endpoints. But what about the space between? We’re talking about the lesser-known ‘B2B2C’ opportunity. We unpack 3 examples of this principle in action.
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AR Insider & Mike Boland
Snap Partner Summit Piles on the AR
There’s no doubt Snap is all in on AR, which has fueled its revenue growth over the past few years. The latest evidence comes from its Partner Summit, where AR was a central focus. We break it down for this week’s XR Talks.
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