One company that continues to leap ahead in AR commerce is Houzz. But how did it get there? Lots of investment, iteration, and listening to the data. We break down the latest in our „AR & Shopping Collide“ series.
This post appeared first on AR In… AR Insider & Mike Boland
AR & Shopping Collide, Part VI: Houzz
Is TikTok AR’s Sleeping Giant?
We often call Instagram AR’s sleeping giant. But a company more deserving of the title may be TikTok. It has exploded as a user-generated media powerhouse with ample AR potential. Now it doubles down on AR with an open platform. We examine drivers … AR Insider & Mike Boland
AR and Shopping Collide, Part IV: Google
After covering Snap, Pinterest and Shopify in earlier parts of this series, What’s Google doing in AR shopping? For one, it’s using its gravitational pull to incubate and accelerate AR. We examine.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Houzz Taps Into AR’s ‘B2B2C’ Opportunity
Houzz launched an AR feature that lets home renovation pros visualize finished projects on site. Through a smartphone or tablet, they can help homeowners make and visualize design choices on the fly. We unpack strategic implications from the ‚B2B2C‘ pl… AR Insider & Mike Boland
How Many Consumers Have Tried Mobile AR?
30 percent of U.S. adults have tried mobile AR, and 75 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings.
This post appeared firs… AR Insider & AR Insider
Snap Unlocks Landmarkers for Planet-Scale AR
Part of AR’s promise is to bring new digital dimension to the physical world. Snap is aligned with this principle given Landmarkers and Local Lenses. Now it unlocks the opportunity further with Custom Landmarkers. We examine.
This post appeared first … AR Insider & Mike Boland
Will the AR Cloud Underpin a “Real-World Metaverse?”
Picking up where we left off in last week’s discussion of a „real-world metaverse,“ the concept is aligned with a guiding principle for AR’s future: the AR Cloud. How will it tie together all the pieces? We break it down in the latest report excerpt.
… AR Insider & Mike Boland
Hands-On with Snap Spectacles
During a briefing with Snap execs in the heights of Beverly Hills, we got a rare hands-on demo of the elusive developer-only AR-enabled Spectacles. We unpack the UX, positioning, and market potential.
This post appeared first on AR Insider.
AR Insider & Mike Boland
AR and Shopping Collide, Part III: Shopify
After examining Snap and Pinterest in earlier articles in this series, we move on to Shopify. In fact, it’s one of the original innovators in the shoppability movement. How is AR joining the mix for peanut butter & chocolate synergies?
This post a… AR Insider & Mike Boland