Though it’s too early to tell how big the metaverse will be (or even what it is), we’re starting to see signs of its revenue potential. We examine evidence and market size projections in this week’s Data Dive.
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AR Insider & Mike Boland
Data Dive: Sizing Up the Metaverse
AR and Shopping Collide, Part II: Pinterest
After examining Snap’s latest moves in AR shopping last week, we switch gears in Part II of the series to Pinterest. What’s the original visual shopping play doing in AR?
This post appeared first on AR Insider.
AR Insider & Mike Boland
Bollé Leans in to AR’s Best Self
To emulate the clarifying and high-contrast effect of its eyewear, Bollé looked to AR. Working with M7 Innovations, it engineered an AR experience that achieved elevated ROI metrics. We examine strategic lessons in the latest Campaign Tracker.
This po… AR Insider & Mike Boland
Did Meta Sell 5 Million Quest 2s Last Year?
For the first time, Meta broke out Reality Labs revenue in its Q4 earnings. What do Meta’s Q4 earnings mean for Quest 2 unit sales? And and where does this put its installed base? We do the math.
This post appeared first on AR Insider.
AR Insider & Mike Boland
AR and Shopping Collide, Part I: Snap
Snap’s latest move is Catalog-Powered Lenses. These build on its signature AR lens format with a purpose-built format for shopping. What does this mean for the evolution of camera commerce? We examine.
This post appeared first on AR Insider.
AR Insider & Mike Boland
2022 Predictions: Metaverse Mania Wanes
After unpacking our prediction about visual search’s rise last week, we switch gears to drill down on a separate prediction: the metaverse’s hype cycle. Specifically, the exuberance around the topic will die down in 2022.
This post appeared first on AR… AR Insider & Mike Boland
Is AR Shopping a Metaverse Precursor?
Though the metaverse is years from materializing, 3D content – and the tools to create it – are key building blocks. Better yet, 3D content is finding pre-metaverse value in social lenses and camera commerce. We examine the latest action.
The post app… AR Insider & Mike Boland
Is AR Shopping a Metaverse Precursor?
Though the metaverse is years from materializing, 3D content – and the tools to create it – are key building blocks. Better yet, 3D content is finding pre-metaverse value in social lenses and camera commerce. We examine the latest action.
The post app… AR Insider & Mike Boland
2022 Predictions: Visual Search Establishes AR’s Utility
After unpacking our prediction about 2022 AR ad revenue gains last week, we switch gears to drill down on a separate prediction: Visual Search’s rise. Specifically, it will emerge as a leading AR use case, driven by utilitarian and high-frequency usage… AR Insider & Mike Boland
2022 Predictions: Visual Search Establishes AR’s Utility
After unpacking our prediction about 2022 AR ad revenue gains last week, we switch gears to drill down on a separate prediction: Visual Search’s rise. Specifically, it will emerge as a leading AR use case, driven by utilitarian and high-frequency usage… AR Insider & Mike Boland