After all the linkbait headlines about virtual real estate purchases in the metaverse, it turns out to be a pretty rare occurrence. Fewer than 13 percent of technologists are doing it (and far fewer „regular“ folks). Contributor Rick Chen breaks it dow… AR Insider & Rick Chen
2022 Predictions: AR Ad Revenue Approaches $3 Billion
After unpacking our prediction about 2022 AR glasses activity last week, we switch gears this week to drill down on a separate prediction: AR ad revenue. Specifically, spending on AR ad placement will reach $2.9 billion this year. We break it down.
Th… AR Insider & Mike Boland
5 Signs of Quest 2’s Holiday Surge
Last week, we predicted that Meta Quest 2 will hit its 10 million lifetime sales target in 2022. Now it appears it could hit the mark very early in the year. We break down all the evidence of the device’s holiday sales spike.
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AR Insider’s Top 21 of 2021
What were the biggest spatial computing trends and events in 2021? A cross-section of the year’s activity can also be seen in the most popular AR Insider posts. We break down the top 21 articles of 2021.
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How Will Geo-local AR Be Monetized?
Niantic’s Sponsorship Platform lets brands like McDonald’s and 7-Eleven drive foot traffic. But the latest development is a new campaign for convenience chain Circle-K, which brings redeemable rewards into the mix. We unpack strategic implications.
Th… AR Insider & Mike Boland
Data Dive: VR Finishes Q4 Strong
The VR market continues to emit positive signs, which we recently rounded up for Q3. Now as Q4 (and full year) winds down, we continue the tradition with a critical mass of milestones for a VR data roundup.
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Building the Metaverse’s Infrastructure: Mawari Integrates into AWS Wavelength
Tech revolutions have taught us that the most impact comes from behind the scenes. This will apply to the metaverse, as unsung heroes will be the infrastructure builders. That’s where Mawari comes in, which we examine in the latest interview.
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3 Predictions for AR in 2022
Tis the season for predictions. So to add to the chorus of next-year narratives, we’ve extracted a few takeaways from ARtillery Intelligence’s (our research arm) latest report on 2021 lessons, and 2022 predictions.
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Snap Lens Fest: the Data Dive
Snap rolled out several new Lens Studio updates at its recent Lens Fest. But among the announcements was a new set of figures for lens use and creation. We dive in for this week’s data dive.
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XR Talks: Metaverse, Shmetaverse
Like many emerging tech buzzwords, the metaverse is part hype and part substance. This is playfully baked into Ori Inbar’s „Metaverse vs. Shmetaverse“ construct, which we unpack in this week’s XR Talks.
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