One of AR’s anticipated use cases is indoor wayfinding. Google has begun to innovate in this area as has ARway (acquired by NexTech*) and Dent Reality (raised $3.4 million last week) We examine the drivers and dynamics.
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Can AR Transform Indoor Navigation
Snap Advances the Metavearth
Given that the Greek root ‚meta‘ means beyond, can digital content extend meaning beyond the physical representations of places and things? This is the ‚metavearth‘ and Snap is making moves to advance it.
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What are Top Web AR Tactics?
Web AR has a specific set of attributes that drive its value as an immersive medium. So how can brand marketers work with those realities and lean into web AR’s unique capabilities? We examine the ways.
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What Differentiates Web AR from Apps?
Among the ways that web AR is differentiating itself, it carries dynamic activation, updates and analytics. We break down these key web AR benefits in the latest report excerpt.
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Will VR Revenue Exceed $22 Billion by 2025?
ARtillery Intelligence released a new report that projects VR revenue to grow from $4.49 billion in 2020 to $22.4 billion in 2025, a 37.9 percent compound annual growth rate. We examine strategic takeaways in the latest „Behind the Numbers.“
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Qualcomm Moves Up the Stack with Snapdragon Spaces
Qualcomm has announced Snapdragon Spaces, a developer kit to enable the creation of consumer and enterprise AR experiences. We examine the platform’s offerings and how this extends Qualcomm’s position further up the AR stack.
The post Qualcomm Moves U… AR Insider & Mike Boland
XR Talks: Breaking Down the Meta Keynote
The metaverse is as vague as it is promising. But Facebook (ahem, Meta) has done a relatively decent job conveying its vision (and underwriting the whole thing). We dive into the Meta Connect keynote for this week’s XR Talks.
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The AR Space Race, Part IX: Epic Games
One of AR’s foundational principles is to fuse the digital and physical. And the real world is a key part of that formula. But who’s doing what? This is the theme of our ongoing Space Race series, continuing here with Epic Games.
The post The AR Space… AR Insider & AR Insider
Can Snap’s Arcadia Accelerate AR Marketing?
Just one week after launching App Lab, Snap completes the one-two punch with a full-fledged AR creative studio. Known as Arcadia, it will work directly with brands and ad agencies on AR campaigns. We examine drivers and dynamics.
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Can Snap Mainstream AR Marketing?
To expand the addressable market of AR advertisers, Snap recently launched the AR Lab with ad agency giant WPP. The program will set advertisers on the right foot with onboarding tools, educational materials and development resources. We examine.
The p… AR Insider & Mike Boland