Though known best for its breakout hit Pokémon Go, Niantic’s true fate may be as an AR platform. Enter Lightship, which turns Pokémon Go’s architecture into a platform on which others can build geospatial AR experiences.
The post Can Niantic Unlock th… AR Insider & AR Insider
Can Niantic Unlock the Real-World Metaverse?
Who Will Build the Metavearth?
The metaverse is still early and undefined. But what will be its physical-world equivalent? Building on the principles of the AR cloud, we take a look at the Metavearth, and how it could be constructed.
The post Who Will Build the Metavearth? appeared … AR Insider & Mike Boland
Are Ray-Ban Stories AR Training Wheels?
Though Ray-Ban Stories aren’t AR glasses, they’re an important stepping stone towards that endpoint. To pull this off, Facebook knows it has to gradually condition users to accept faceworn tech en masse, which is baked into Stories design. We unpack st… AR Insider & Mike Boland
Are Ray-Ban Stories AR Training Wheels?
Though Ray-Ban Stories aren’t AR glasses, they’re an important stepping stone towards that endpoint. To pull this off, Facebook knows it has to gradually condition users to accept faceworn tech en masse, which is baked into Stories design. We unpack st… AR Insider & Mike Boland
Who Will Rule ‘Lite AR?’
On the verge of Facebook’s rumored unveiling for its Ray-Ban-like AR glasses, questions loom over their design and approach. Signs point to a form of „lite AR“ that prioritizes sleekness and wearability. We examine the drivers & dynamics.
The post Who Will Rule ‘Lite AR?’ appeared first on AR Insider.
What’s the Outlook for AR Glasses?
Though smartphones dominate AR today, the technology’s fully-actualized form is headworn. But the technology isn’t fully baked… for consumer markets at least. What’s the revenue snapshot today, and looking forward? We examine in the latest XR Talks.
The post What’s the Outlook for AR Glasses? appeared first on AR Insider.
Can Snap Scan Make the World More Shoppable?
Snap Scan positions the camera as a search input – applying machine learning and computer vision magic – to identify items you point your phone at. Its latest updates offer new product categories and shopping use cases that we break down.
The post Can Snap Scan Make the World More Shoppable? appeared first on AR Insider.
Will Headworn AR Revenues Exceed $17 Billion by 2025?
How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments. We break down the findings for AR Insider readers.
The post Will Headworn AR Revenues Exceed $17 Billion by 2025? appeared first on AR Insider.
Will AR Ad Revenue Reach $6.7 Billion by 2025?
How much is being spent on paid ad placement to amplify branded AR lenses? And which distribution channels are cultivating the most revenue to do so? Our latest Behind the Numbers installment dives in.
The post Will AR Ad Revenue Reach $6.7 Billion by 2025? appeared first on AR Insider.
AR Briefs, Episode 49: How Do AR Users Really Feel?
How do users feel about mobile AR? How often are they using it? And what do they want to see next? In search of answers, we asked them directly. We break down the survey results in the latest Briefs video series.
The post AR Briefs, Episode 49: How Do AR Users Really Feel? appeared first on AR Insider.