Facebook has advanced its already-formidable spatial computing play with a new division to bring it closer to the metaverse. But how exactly does the metaverse fit into Facebook’s next era? We examine in this week’s XR Talks.
The post What’s Behind Facebook’s Metaverse Play? appeared first on AR Insider.
Snap continues to solidify its leading position in consumer AR. The most recent evidence comes from its Q2 earnings last week. We extract and analyze all of the AR-related data points and earnings call quotes for this week’s Trendline article.
The post Snap Q2 Earnings: The AR Angle appeared first on AR Insider.
One of spatial computing’s accelerants is massive investments by tech giants. And Facebook is at or near the top of that list. But how much is it spending? Guest author and XR legend Avi Bar-Zeev is back in part II of the series to break it down.
The post Breaking Down Facebook’s XR Road Map, Part II appeared first on AR Insider.
The latest move in AR’s Space Race came with Brookfield Properties‘ new in-mall activation. It will open up 150 million square feet of interior „airspace“ for virtual ad placement. We unpack the details and dynamics
The post AR: Coming to a Shopping Mall Near You appeared first on AR Insider.
One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender deeper ad engagement. But is usage to the point of getting Madison Avenue excited? We crunch the numbers.
The post Can Advertising Scale in VR? (Yes and No) appeared first on AR Insider.
One of spatial computing’s accelerants is massive investments by tech giants. And Facebook is at or near the top of that list. But what’s its trajectory and master plan? Guest author and XR legend Avi Bar-Zeev breaks it down.
The post Breaking Down Facebook’s XR Road Map appeared first on AR Insider.
One of the marks of platforms is cultivating developer communities. 8th Wall crossed this milestone with its Partner Program and developer profiles. What does it mean for 8th Wall’s evolutionary arc and strategic takeaways?
The post 8th Wall Takes the Next Evolutionary Step appeared first on AR Insider.
Brickit isn’t marketed as AR but it elegantly brings digital augmentation to physical objects. It applies computer vision to and ML to tell you what you can build with a given assortment of lego blocks. Could this portend AR’s next era?
The post Redefining AR: Brickit Thinks Outside the Blocks appeared first on AR Insider.
One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender deeper ad engagement. But is usage to the point of getting Madison Avenue excited? We crunch the numbers.
The post Can Advertising Scale in VR? appeared first on AR Insider.
Shopify’s latest move in camera commerce is the acquisition of AR startup Primer. This helps it go deeper in AR product visualization and wider into the home decor vertical. We examine strategic drivers and dynamics.
The post Shopify Dives Deeper Into Camera Commerce appeared first on AR Insider.