After the last installment of this series examined consumers‘ most desired VR use cases, we switch gears this week to look at how much they’ll pay. For both hardware (headsets) and software (games/apps), how does price sensitivity stack up?
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Survey: How Much Will Consumers Pay for VR?
What’s the Revenue Outlook for Consumer AR?
How are AR glasses expected to sell? What about apps, games, and experiences? And what will be the revenue models that develop? Our latest Behind the Numbers installment looks at projected consumer spending in headworn AR.
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Reach Advantage: What’s Mobile AR’s Installed Base?
How many smartphones can run AR experiences? Among those, how many do so regularly? And what apps, channels and formats lead the way? We break down ARtillery Intelligence’s latest data in this week’s Behind the Numbers.
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Will Mobile AR Revenues Reach $15 Billion by 2029?
Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it…
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Building the Next Pokémon Go: A Conversation with Monsarrat
Pokemon Go’s legacy as a use case will be carried on by someone other than Niantic… or the game’s new owner, Scopely. It could germinate from a small but pedigreed game company called Monsarrat. We go hands on.
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AR Insider & Mike Boland
Which VR Headsets are Used Most?
Which VR headsets are showing the most traction among consumers? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down in the latest Behind-the-Numbers.
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Can AI Save AR From Itself?
AI has begun to compensate for shortcomings in AR glasses‘ visuals, and unlock stylish hardware that consumers will actually wear. Where will this go next if AI can take the burden off visuals as the primary AR selling point?
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How Can the World’s Largest Brands Scale Creativity?
3D design isn’t just about making things look good — it’s about making things make sense. On a recent episode of The Future of, Jonathan Beals breaks down lessons learned at Nike’s virtual material studio, Adobe and other career waypoints. We have the … AR Insider & SuperDNA 3D Lab
Case Study: DHL Streamlines Warehouse Logistics with AR
Based on its operational size, efficiency gains achieved by companies like DHL can amplify at scale. This motivated the company to streamline its warehouse logistics with AR and the art of vision picking. We break it down in the latest case study.
This… AR Insider & Mike Boland
Case Study: AR Streamlines Facilities Management
Though we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands that use AR to promote products in…
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