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What’s Driving XR Revenues Today?

What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post… AR Insider & Mike Boland

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Spatial Beats: Siri Gets Shifted, Sora Gets Shelved

Apple concedes the AI model race and sets Siri up as an aggregation layer, while OpenAI’s Sora gets taken out to the woodshed. We have these and other happenings from XR and AI worlds through the lens of Charlie Fink.
This post appeared first on AR Ins… AR Insider & Charlie Fink

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Spatial Beats: Siri Gets Shifted, Sora Gets Shelved

Apple concedes the AI model race and sets Siri up as an aggregation layer, while OpenAI’s Sora gets taken out to the woodshed. We have these and other happenings from XR and AI worlds through the lens of Charlie Fink.
This post appeared first on AR Ins… AR Insider & Charlie Fink

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What is Immersive Marketing and Why Does it Matter?

AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and spatial computing, it lets consumers interact with brands or virtually try on products. What’s driving it today?
This post appeared fir… AR Insider & AR Insider

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Snap’s AI Clips Spark One-Tap Cinematic AI

Snap continues to lead the way in not only consumer AR, but its fusion with AI. The latest lets users turn Snaps or photos into an AI-powered 5-second cinematic video. Known as AI Clips, they can be activated with just a tap.
This post appeared first o… AR Insider & Mike Boland

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What Types of AR Experiences Do Consumers Want Most?

Industry chatter about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as engagement figures from mobile…
Continue reading → What Types of AR Experiences Do Co… AR Insider & AR Insider

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AI & XR: Which One Needs the Other More?

There’s a rallying cry in the XR world that AI breathes new life into it. But is the inverse a more meaningful development? Does AI need XR to reach its next inflection: physical AI?
This post appeared first on AR Insider.
AR Insider & Mike Boland

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What’s the Spatial Computing Revenue Outlook?

What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post… AR Insider & Mike Boland

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Spatial Beats: YouTube Dominates, Sandbox Scales & Snap Diversifies

YouTube takes the revenue crown in the streaming world, while Sandbox propels a rebound in the LBVR category and Snap diversifies its revenue model beyond ads. We have these and other items from AR and XR worlds, through the lens of Charlie Fink.
This… AR Insider & Charlie Fink

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From Specs to Subscribers: Snap’s Revenue Diversification Moves

As the advertising market continues to face headwinds, ad-dependent players are diversifying the revenue mix. We look at Snap’s diversification moves, including AR revenue that comes from users instead of just advertisers.
This post appeared first on … AR Insider & Mike Boland