Hellenic Bottling Company is one of the largest bottlers for Coca-Cola, producing more than two-billion units per year. However, warehouse procedures – such as pallet picking – were outdated. How did AR help them tighten things up?
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Case Study: AR Tightens Coca-Cola’s Bottling Operations
AI/XR Beats: Qualcomm, Anthropic & Meta Make Moves
On this week’s roundup, we dive into Qualcomm’s new deal with Specs Inc, Anthropic’s ups & downs, and Muse Spark’s big entrance. We have these and other items from XR and AI realms through the lens of Charlie Fink.
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Qualcomm Inks Multi-Year Deal To Power Specs Inc. Devices
Qualcomm has inked a multi-year deal to be the official system-on-a-chip provider for Specs, Inc. What does the collaboration mean for both companies and the next phases of highly-dimensional consumer AR glasses?
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AR Insider & Mike Boland
From Audible to Augmented: Charting the Spatial Spectrum
As XR evolves, it continues to branch into several form factors. This moves beyond the traditional linear graph that positions VR at one end, AR at the other, and mixed reality in the middle. We chart the spatial spectrum as it stands today.
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New Study Projects XR Revenue to Exceed $61 Billion by 2030
ARtillery Intelligence released a new report that projects XR revenue to grow to $61.4 billion by 2030. How will it get there, and what’s driving it? We examine drivers & dynamics.
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AR Insider & AR Insider
What Are the Biggest Challenges in Immersive Marketing?
AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and XR, it lets consumers interact with brands or virtually try on products. What are its biggest challenges?
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What’s VR’s Near-Term Revenue Outlook?
What’s driving VR revenue today and going forward? What players are best positioned? And what strategies are they applying? Our latest Behind the Numbers installment breaks down the latest market sizing figures and factors.
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Is Google Search Live the Ultimate Fusion of AR & AI
Google Search Live is the latest flavor of visual search. Combining voice and visual inputs, this brings visual search to the next level of intelligence, and could be the ultimate fusion of AI and AR as it scales on the backs of smart glasses.
This po… AR Insider & Mike Boland
Spatial at Southby: The Debrief from SXSW
Another South by Southwest has come and gone, including the tenth annual XR showcase. What were highlights and fan favorites? Emily Olman and Anne Ahola Ward were at the show and break it down in their video debrief.
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Case Study: Microsoft Integrates Immersive Customer Support
Whether its in IT settings, consumer hardware, or helping relatives reset their router, the lack of visual orientation is a common pain point. Microsoft turned to AR to solve this issue for Xbox tech support. What were the results?
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