Eschewing the do-everything requirements and bulk of the Magic Leaps of the world, we’re seeing more focused „lite AR“ approaches that attempt to do one thing and do it well. This is just one of the marks of a new era in AR glasses.
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What’s Driving the Smart Glasses Movement?
Who’s Using VR and How Often?
How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery Intelligence report features original consumer survey data and we break down results
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Spatial Beats: Hyperscaling Memes & the Best of AWE
Google’s Veo 3 AI image generator is hyperscaling meme vlogs and we look at AWE USA 2025’s greatest hits, one week later. We have these and other items at the intersection of AI and XR through the eyes of Charlie Fink.
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Snap’s Lens+ Unlocks New AR Revenue Streams
Amidst all the action this week at AWE – including the revelation of consumer Specs launching next year – Snap announced Lens+, As a new subscription service for Lenses, will it have the gravitational pull to create a new AR revenue stream for Snap?
Th… AR Insider & Mike Boland
Powering the Spatial Spectrum: A Conversation with Qualcomm
Qualcomm continues to be the heartbeat of the spatial computing spectrum – embedded and instrumental throughout the hardware landscape. We discuss positioning and possibilities with SVP and GM of XR, Ziad Asghar on the latest episode of AR Insider Inno… AR Insider & Mike Boland
Snap Will Launch Consumer AR Glasses in 2026
Snap is opening the floodgates. After a few years of lying in developer-only territory, Spectacles will be available to consumers next year. Known as „Lightweight Immersive Specs,“ they were announced by Evan Spiegel from the AWE stage, where we watche… AR Insider & Mike Boland
Spatial Beats: Hollywood Meets VR and AWE is Imminent
Meta courts Disney, A24 and others to make immersive cinema while Glance AI blows minds and the countdown to AWE begins. We have these and other items from XR and AI realms through the eyes of Charlie FInk.
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AR Insider & Charlie Fink
Case Study: DHL Streamlines Warehouse Logistics with AR
Based on its operational size, efficiency gains achieved by companies like DHL can amplify at scale. This motivated the company to streamline its warehouse logistics with AR and the art of vision picking. We break it down in the latest case study.
This… AR Insider & Mike Boland
Lens Studio 5.10 Unlocks Animated Bitmoji and AR Games
Almost one year after Snap announced Lens Studio 5.0 from the AWE conference stage, it has released version 5.10. Featuring a new development toolset called Bitmoji Suite and new assets to unlock AR games, we break down the highlights.
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Smart Glasses Breathe New Life into XR
AI’s ability to infuse intelligent and personalized assistant functions takes the burden off visuals as a central smart-glasses selling point. Has this engendered a new set of standards and success factor – and thus a new era – in AR glasses?
This post… AR Insider & Mike Boland