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Segmenting the Spatial Spectrum: Android XR Edition

Android XR has re-energized the XR sector with new possibilities and a reminder that AI will be a force multiplier. But there was some confusion and conflation around the hardware road map. We segment the Android XR landscape and where it could go next… AR Insider & Mike Boland

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Case Study: AR Streamlines Facilities Management

Though we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands that use AR to promote products in…
Continue reading → Case Study: AR Streamlines Facilities Managem… AR Insider & Mike Boland

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New Study Reveals 27 Percent of U.S. Adults Have Tried VR

27 percent of U.S. adults have tried VR according to ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings and strategic takeaways for XR players & proponents.
This post appeared first on AR Ins… AR Insider & AR Insider

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Case Study: Elevating Field Service with AR

Burns & McDonnell is an engineering and construction firm that employs 7,000 globally. Though this headcount is ample, there’s scarcity at the higher levels of the experience spectrum, leading to a skills gap. How did AR help it optimize?
This pos… AR Insider & Mike Boland

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Spatial Beats: The AR Arms Race is Back On

Apple follows Meta’s lead – and its market validation – into AI smart glasses, including its own chips. Google meanwhile has some tricks up its sleeve with AndroidXR, and we’ll know more after I/O next week. We have these and other items from XR and AI… AR Insider & Charlie Fink

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Case Study: Can AR Be an Effective Sales Tool?

AR continues to develop along several parallel tracks. One is as a sales tool, in letting reps demonstrate high-ticket items without having to ship them to prospects and trade shows. We examine the evidence in the latest case study.
This post appeared… AR Insider & Mike Boland

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Case Study: Can AR Be an Effective Sales Tool?

AR continues to develop along several parallel tracks. One is as a sales tool, in letting reps demonstrate high-ticket items without having to ship them to prospects and trade shows. We examine the evidence in the latest case study.
This post appeared… AR Insider & Mike Boland

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Case Study: Can AR Be an Effective Sales Tool?

AR continues to develop along several parallel tracks. One is as a sales tool, in letting reps demonstrate high-ticket items without having to ship them to prospects and trade shows. We examine the evidence in the latest case study.
This post appeared… AR Insider & Mike Boland

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Survey: What Are the Most Popular Social AR Apps?

When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned? We unpack original survey data from ARtillery Intelligence and Thrive Analytics.
This po… AR Insider & Mike Boland

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Spatial Beats: Meta Melds AR & AI, Hollywood Transforms

Meta upgrades its AI Assistant app with smart glasses in mind, while Hollywood enters a new golden age… for those who embrace it. We have these and other items from AI and XR worlds through the eyes of Charlie Fink.
This post appeared first on AR In… AR Insider & Charlie Fink