Among AR sub-segments that we track, AR marketing is one of the most revenue-producing today. But What’s driving it? Who’s leading the way? And what are best practices in the AR marketing playbook?
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AR Insider & Mike Boland
AR Briefs, Episode 80: AR Marketing Best Practices
Case Study: MHS Scales Equipment Maintenence with AR
MHS was challenged in scaling its high-value senior experts. By having to physically travel to resolve maintenence issues – requiring up to 12 hours of ground transportation – there was a bottleneck in their deployment. So it looked to AR.
This post ap… AR Insider & Mike Boland
Spatial Beats: Big Tech Troubles & Meta’s Million-Unit Quarter
Apple and Google are both handed unfavorable rulings while Meta’s Q1 earnings suggest more than a million XR devices sold… led by Ray-Ban Metas. We have these and other items from XR and AI realms through the eyes of Charlie Fink.
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How Many XR Devices Did Meta Sell in Q1?
What do Meta’s Q1 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
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AR Insider & Mike Boland
Spatial Beats: Talking Baby Memes and AWE’s Latest Score
A talking baby meme goes viral and portends the near future of AI everything, while Google’s AI Mode meets AI and Evan Spiegel books the headlining slot at AWE USA. We have these items and more from XR and AI realms.
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Will Google’s ‘AI Mode’ Accelerate AR?
Google’s continued convergence of AR and AI took a step forward recently with AI Mode. Specifically, it now works with images to let users have conversational dialogues to contextualize their surroundings – a longstanding promise of AR.
This post appea… AR Insider & Mike Boland
Case Study: Surepoint Lessens Machine Downtime with AR
Surepoint used AR to let field workers and remote experts connect and share „see what I see“ live views of issues in real time. What were the results and tactical takeaways? We examine in our latest case study.
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AR Insider & Mike Boland
Survey: What Types of AR Experiences Do Consumers Want?
What types of AR apps and experiences are consumers most interested in trying? We dive into the latest consumer survey data from ARtillery Intelligence and Thrive Analytics.
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AR Insider & Mike Boland
Spatial Beats: Tim Cook Doubles Down and Infinite Reality Buys Big
Tim Cook is reportedly „hell bent“ on beating Meta to market with AR glasses while Infinite Reality acquires Touchcast for $500 million and Sandbox VR finds its groove. We have these and other items from XR and AI worlds.
This post appeared first on A… AR Insider & Charlie Fink
New Study Calculates Annual XR Funding at $1.6 Billion
ARtillery Intelligence today released a new report that calculates global investments in private XR companies in 2024 at $16.5 billion – a 4.5 percent year-over-year decrease. What are top drivers, dynamics, and strategic takeaways?
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