AR is used in a range of industrial settings to support operational efficiencies and safety. The latest example to cross our desks is decommissioning nuclear power plants. What were goals, results and tactical takeaways?
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Case Study: AR Helps Decommission Nuclear Plants Safely
Spatial Beats: Android XR Materializes and Open AI Dominates
Android XR shows a little leg and 10 percent of the global population – about 800 million people – now use OpenAI. We have these and other items from XR and AI realms through the eyes of Charlie Fink.
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AR Insider & Charlie Fink
Survey: How Much are Consumers Willing to Pay For AR?
How much are consumers willing to pay for mobile AR apps and experiences? We tackle price-sensitivity dynamics from the latest consumer survey research from ARtillery Intelligence and Thrive Analytics.
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AR Insider & Mike Boland
Sponsored AI Lenses Monetize the AR/AI Mix
Snap’s new Sponsored AI Lenses bring generative AI to its established but evolving slate of immersive brand marketing tools. By doing so, it boosts the appeal and addressable market for AR marketing.
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AR Insider & Mike Boland
AR Briefs, Episode 78: Apple’s AR Long Game
What’s the trajectory of Apple Vision Pro and the rest of its spatial road map? We pan back in the latest episode of ARtillery Briefs to triangulate likely directions based on Apple’s motivations. And that’s all about following the money.
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Case Study: PBC Linear Achieves ‘Just-in-Time Knowledge’ with AR
Despite its operational acumen, PBC Linear faced challenges in training novice staff in equipment maintenance. So it turned to AR to replace training with just-in-time knowledge through live guidance. What were results & takeaways?
This post appea… AR Insider & Mike Boland
Survey: What Mobile AR Experiences Do Consumers Like Most?
How are consumers liking mobile AR experiences overall? And what types of experiences do they like most? We break down original survey data from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland
Spatial Roundup 4/04: All the XR News This Week
Welcome back to Spatial Roundup, where we sum up the week’s XR news from AR Insider and other reaches of the interweb. Let’s dive in……
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New Study Projects Mobile AR Revenue to Reach $15 Billion by 2029
ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow to $15.6 billion by 2029. How will it get there and what subsectors will fuel it? We break down the findings.
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AR Insider & AR Insider
Case Study: GE Elevates Medical Training with AR
In Volume 2 of this series, we examined GE Healthcare’s AR-guided warehousing. Now we revisit the company for a different function: training. It wanted to evolve the way it trains technicians that service CT and MRI scanners.
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