Snap evolves its AR endeavors, Palmer Luckey Boosts Microsoft’s troubled IVAS efforts, and AI sucks up all the funding. We have these and other happenings from the spatial spectrum through the eyes of Charlie Fink.
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AR Insider & Charlie Fink
Spatial Beats: Snap Levels Up, Palmer Luckey Saves HoloLens
What’s Enterprise XR’s Business Case?
While consumer XR continues to be held back by several factors, XR has found fertile ground in the enterprise. Benefits include a clearer business case for AR guidance and VR training. But it’s not all good news.
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AR Insider & AR Insider
Snap Uplevels AR: Hands on With Spectacles Gen 5
Snap has unveiled the fifth generation of Spectacles. We were on site during the keynote festivities, and demo’d the new glasses in a recent pre-briefing. We have opinions and observations.
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AR Insider & Mike Boland
Spatial Beats: Apple & Google’s AI Arms Race
Apple announces Visual Intelligence, Google expands virtual try-on options, and Walkabout Mini Golf goes cross-platform. We have these and other items from XR and AI realms through the eyes of Charlie Fink.
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AR Insider & Charlie Fink
AR Briefs: The Convergence of AR and AI
The breakout tech topic of the past year has clearly been AI. But one looming question is how it intersects with the focus of this publication: spatial computing. This is the topic of a recent report and the latest episode of AR briefs.
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What’s Apple Vision Pro’s Raison D’etre?
What is Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan? This is the topic of a recent ARtillery Intelligence report, and we highlight top takeaways in this week’s excerpt.
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… AR Insider & Mike Boland
Spatial Roundup: Sony, Qualcomm & Google Make Moves
Welcome back to the Spatial Roundup, where we sum up the week’s XR news from AR Insider and other reaches of the interweb. This week, we look at big moves from Sony, Qualcomm, Google and Snap, while AR glasses get real.
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Is the AR Industry Getting More Realistic?
After spending a decade obsessed with an overly-ambitious vision that achieves both graphical richness and wearability, AR glasses are beginning to be self-aware that they can’t do both. We examine the evidence.
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AR Insider & Mike Boland
Generative XR: How Do AI and XR Complete Each Other?
Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR Insider readers.
T… AR Insider & Mike Boland
How Much is Spent on AR Marketing & Commerce
How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons and sponsored lenses? Our latest Behind-the-Numbers installment dives in.
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AR Insider & Mike Boland