VR continues to be the Rodney Dangerfield of tech: Can’t get no respect. But does its accomplishments to date make it deserving of more recognition than it gets? We examine the evidence.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Do We Give VR Enough Credit?
The Enterprise: XR’s Less Sexy But Lucrative Segment
While consumer XR continues to be held back by several factors, XR has found fertle ground in the enterprise. Benefits include a clearer business case for AR guidance and VR training. But it’s not all good news.
This post appeared first on AR Insider.
AR Insider & AR Insider
How Much is Spent on Mobile AR App & Game Development?
How much is spent on software and developer tools to build entertainment & gaming apps, as well as web and in-app experiences? Our latest Behind the Numbers installment breaks it down.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Spatial Beats: Meta & Snap’s Dueling AR Leaks
Rumors and leaks abound regarding Meta and Snap’s upcoming AR glasses (deliberate or not…), and Conde Nast gets in bed with OpenAI. We have these and other items from XR and AI worlds through the eyes of Charlie Fink.
This post appeared first on AR … AR Insider & Charlie Fink
AR Briefs, Episode 75: Enterprise AR Case Studies
What are best practices for enterprises to implement XR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. We have the video and takeaways.
This post appeared first on AR … AR Insider & AR Insider
Case Study: Boozing and Branding with AR
One of AR’s strengths as a marketing medium is to make static packaging come to life. Discovery Wines took this to heart to enliven its physical labels. What were tactics & takeaways?
This post appeared first on AR Insider.
AR Insider & Mike Boland
Spatial Beats: Marrying Chatbots and Exploring Earth in VR
Google Earth finally returns to VR while Imagen 3 and Grok 2 uplevel generative AI. We have these and other happenings from XR and AI realms, through the eyes of Charlie Fink.
This post appeared first on AR Insider.
AR Insider & Charlie Fink
Tech Giants Augment the Olympics
The 2024 Summer Olympics have come and gone, but there’s much to look back on. Besides the primary sporting events and angles, there was a notable tech presence, including AR activations from Snap, Google, and others.
This post appeared first on AR Ins… AR Insider & Mike Boland
Generative XR: How Will AI and Spatial Computing Collide?
Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR Insider readers.
… AR Insider & Mike Boland
Spatial Beats: AI Up, Search Down
Google ruled to be a monopolist. X goes nuclear, and AI continues to dominate venture funding. We have these and other items from the XR and AI realms through the eyes of Charlie Fink.
This post appeared first on AR Insider.
AR Insider & Charlie Fink