Viture has propelled the momentous video display glasses category, which is mostly a consumer play. But now it’s expanding into enterprise with the NVIDIA-fueled Helix. We went hands-on with the device at AWE.
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AR Insider & Mike Boland
VITURE’s Enterprise Expansion: Hands on with Helix
Snapdragon Reality Elite Sparks Qualcomm’s Next Phase of XR
Qualcomm has launched the next phase of XR processing from the AWE stage. Known as Reality Elite, the new branding and capabilities were unveiled by VP and GM of XR, Ziad Asghar, and it will get its first chance to shine in Xreal’s Project Aura.
This p… AR Insider & Mike Boland
Snap’s Long-Awaited Consumer Specs Step Into the Light
After much anticipation in the AR world, Snap CEO Evan Spiegel unveiled the company’s consumer-focused AR glasses. With the streamlined „Specs“ moniker, the device will be the center of Snap’s AR universe going forward.
This post appeared first on AR I… AR Insider & Mike Boland
AI on the Lot: Priming the Pump for AWE
While recently attending the 4th annual AI on the Lot, the world’s largest conference for professionals working in the generative AI media space, I had…
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This post appeared first on… AR Insider & Emily Olman
AI/XR Beats: Apple Joins the AI Party and the Curtain Rises on AWE
Apple shows up late to the AI party, while the curtain rises on AWE USA and the cinematic AI hits keep coming. We have these and other items from XR and AI realms through the lens of Charlie Fink.
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AR Insider & Charlie Fink
Will Apple’s Classic Late Market Entrance (and Eventual Dominance) Apply In AI?
wo years after its splashy Apple Intelligence unveiling, and lots of handwringing since, Apple has made good on its AI promise. At WWDC, it painted a more tangible picture of AI’s integration across iThings. Will this be a classic late-market entrance … AR Insider & Mike Boland
What’s VR’s Current Penetration, Who’s Using It, and How Often?
How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery Intelligence report features original consumer survey data, and we break down results.
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AI/XR Beats: New Smart Glasses Enter & WWDC Looms
Acer and Huawei enter the smart glasses market while Microsoft Build wraps, WWDC looms, and AWE USA fast approaches. We have these and other items from AI and XR realms through the eyes of Charlie FInk.
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AR Insider & Charlie Fink
Apple Reframes AR: It’s About Eyewear, Not Deep Tech
Following demand signals all around us, Apple has reframed its AR play. It’s not about disrupting computing with a face-worn spatial UX, but rather disrupting the $200 billion eyewear market with smart devices. It’s a familiar playbook, given that it d… AR Insider & AR Insider
What’s Driving XR Venture Funding?
After a few years of declines – mostly due to the hangover from circa-2021 „metaverse mania,“ XR venture funding grew 117 percent last year. What’s behind the rebound? We examine the latest data from our research arm.
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