Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. We’ll examine them one at a time, starting here with its gamified AR challenge that prompted users to literally sing for their dinner.
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Case Study: McDonald’s Triples Down on AR Marketing
Survey: What Social AR Apps are Used Most?
When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned? We unpack original survey data from ARtillery Intelligence and Thrive Analytics.
This po… AR Insider & Mike Boland
AI/XR Beats: Speculating on Specs & an Eye on Eagle Eye
More details emerge about Snap Specs and Anduril’s Eagle Eye, while Gemini Spark colonizes your workspace and cinematic AI hits keep coming. We have these and other items from XR and AI realms through the eyes of Charlie Fink.
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Is This Xreal’s iPhone SE Moment?
Xreal’s new aO1 glasses target the low-end of the display glasses spectrum. Arriving in July for $299, will this be Xreal’s iPhone SE moment… and will X be just as popular? Given price sensitivity in AR glasses, and Meta’s success at the low end, thi… AR Insider & AR Insider
Is This Xreal’s iPhone SE Moment?
Xreal’s new aO1 glasses target the low-end of the display glasses spectrum. Arriving in July for $299, will this be Xreal’s iPhone SE moment… and will X be just as popular? Given price sensitivity in AR glasses, and Meta’s success at the low end, thi… AR Insider & AR Insider
New Study Reveals 33 Percent of U.S. Adults Have Tried VR
32 percent of U.S. adults have tried VR, according to ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings and strategic takeaways for XR players & proponents.
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Case Study: AR Enables Healthcare Pros to Cover More Ground
Like many healthcare organizations, Provide Community is challenged by strained resources and antiquated workflows. So it turned to AR to help empower its clinicians to run faster. What were the results?
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AR Insider & Mike Boland
How Much Do Brands Spend on Immersive Marketing?
Brands spend an estimated $6.6 billion on immersive marketing, growing to $10.3 billion by 2030. What’s driving that today, and where’s it headed? We break down original forecasting data in the latest Behind the Numbers.
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AI/XR Beats: Google I/O Goes Full-Throttle AI
Google I/O brings about the end of web search as we know it, and the beginning of smart glasses as we know them. That unravels as AI’s trial of the century concludes in this week’s roundup of AI and XR action.
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AR Insider & Charlie Fink
Google’s Intelligent-Eyewear Road Map Materializes
This year’s Google I/O keynote was a typical procession of new products, expectedly infused with Gemini. That includes the smart glasses and XR headsets being built around Android XR. We examine the road map knowns and unknowns.
This post appeared firs… AR Insider & Mike Boland