AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and XR, it lets consumers interact with brands or virtually try on products. What are its biggest challenges?
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Where Are the Biggest Gaps & Opportunities in AR Marketing?
Where Are the Biggest Gaps & Opportunities in AR Marketing?
AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and XR, it lets consumers interact with brands or virtually try on products. What are its biggest challenges?
This post appeared first on A… AR Insider & AR Insider
What is ‘B2B2C’ Spending in XR, and What’s Driving it?
While B2B spending in XR involves enterprise end users, B2B2C involves enterprises building things for their customers and marketing targets. How much are brands and enterprises spending today, and where is it headed next?
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AI/XR Beats: The Summer of Smart Glasses Begins
Google I/O is next week, followed by Evan Spiegel’s AWE Keynote in June, Samsung Unpacked in July, and Meta Connect in September. Things are gearing up for a summer of smart glasses, and a seemingly spatial 2027.
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AR Insider & Charlie Fink
Survey: What’s Keeping AR Non-Users Away?
AR has lots of positive demand signals and performance metrics in brand marketing. But there are also adoption speed bumps here and there. We examine the latest challenges in this week’s Behind the Numbers.
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AR Insider & Mike Boland
From Specs to Subscribers: Snap’s Revenue Diversification, Part 2
Since we wrote about Snap’s revenue diversification moves in Part 1 of this series – including a $1 billion run rate for subscription products – there have been additional points of validation, including Wall Street favor. What will this mean for consu… AR Insider & Mike Boland
Case Study: AR Streamlines Field Support & Maintenence
Though we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands that use AR to promote products in…
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How Much Do Enterprises Spend on XR?
After the last installment of this series looked at consumer XR spending, we switch gears in this installment to dive into enterprise spending. When it comes to the art of immersive enterprise productivity, how big is it, and what’s driving it?
This p… AR Insider & Mike Boland
AI/XR Beats: Courtroom Drama & XR Earnings
The OpenAI trial produced a week of Silicon Valley psychodrama while XR leaders showed their cards for Q1, and cinematic AI keeps getting better. We have these and other items from AI and XR realms from Charlie Fink.
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Snap Q1 Earnings: The AR Highlight Reel
Snap announced Q1 earnings, including 12 percent year-over-year revenue growth. But how did mobile AR play a role in driving that growth, and what’s the outlook for Snap’s faceworn future? We highlight AR moments from the earnings call.
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