Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the latest move from Google, Niantic and others.
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AR Insider & Charlie Fink
Spatial Beats: Google, Niantic & OpenAI
AR at Google: Software Up, Hardware Down
Google continues to retreat from AR hardware while doubling down on software. Google Lens is propelled by the latter, as shown in the latest moves to plant it in prominent places.
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AR Insider & Mike Boland
How Many Consumers Have Tried AR?
32 percent of U.S. adults have tried mobile AR, and 74 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics.
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AR Insider & Mike Boland
Spatial Beats: Microsoft, Meta & OpenAI
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look AI & XR convergence.
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AR Insider & Charlie Fink
Niantic Unlocks Native AR Marketing
AR is a technology that requires native thinking. Unlike various video channels (mobile, desktop, etc.), you can’t port media from one to the other. This applies to ads as well, as Niantic has demonstrated with its latest move.
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What’s AR’s Share of Global Ad Spend?
AR ad spend is projected to reach $3.5 billion this year. It has good momentum and brand adoption but it’s still a tiny portion of overall ad spend. What does that look like today and how will it gain share?
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AR Insider & Mike Boland
Spatial Beats: Apple, Amazon & XR Funding
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at AVP aftermath, XR funding and all the happenings from the spatial spectrum.
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3 Signs of AR Shopping Momentum
AR news seems to be picking up in the wake of Apple Vision Pro’s launch. This is especially true in AR shopping. Is this a sign of Apple’s ‚halo effect‘ already kicking in? We examine the evidence.
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Brickit Express Thinks Outside the Blocks
One of our favorite under-the-radar AR apps is Brickit. It recently reemerged on our radar when it launched a Snap Lens – breathing new life, and and a new distribution channel, into the experience. We break down the strategy.
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