Because visual search, a la Google Lens, happens when users are in view of a given item, that proximity can bring Google to the last mile of the consumer journey. This has Google salivating to future proof its core search business.
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What’s Driving Google’s Visual Search Play?
Spatial Beats: Apple, Meta & Nvidia
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the aftermath of Apple’s big announcement and other news from the spatial spectrum.
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Will AR Marketing Reach $14.5 Billion by 2027?
How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
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Apple Vision Pro: 5 Hands-On Takes
As you probably know, the AR industry experienced a much-anticipated milestone this week with Apple’s Vision Pro unveiling. There’s lots of noise and punditry out there so we’ve assembled the most credible commentary and hands-on takes.
This post appe… AR Insider & Mike Boland
What are Driving Factors and Next Directions for Niantic?
Niantic has doubled down on AR by expanding from game maker to full-blown AR platform. Where are things moving next for the AR innovator? We break down insights from VP of Emerging Markets Omar Tellez.
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AR Insider & AR Insider
Is Magic Leap AR’s Comeback Kid?
One of AR’s recent milestones was the return of Magic Leap… this time with an enterprise focus. To maximize impact, this pivot was coupled with a second swing at AR glasses: Magic Leap 2. We break down the strategy.
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Spatial Beats: Gearing Up for AWE and WWDC
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we „raise the curtain“ for AWE USA and Apple’s landmark WWDC.
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AR Insider & Charlie Fink
Can Google Jumpstart AR Shopping?
Google has spent 20+ years as the internet’s launch point, including high-intent commercial searches. That has caused it to own a growing piece of consumer shopping. But how does AR play in? We dive into drivers & dynamics.
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How Will AR Glasses Use Cases Develop?
Will AR glasses build on familiar mobile AR experiences? Or will we see new and native use cases that lean into unique hardware capabilities? The answer could be a bit of both.
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AR Insider & Mike Boland
Reverse Engineering Snap’s AR Success
How did Snap reach its industry-leading position in AR? Focusing on simple fun, Snap gained early consumer traction, leading into its next phase of AR growth: a platform. We examine in the latest report excerpt.
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AR Insider & Mike Boland