Welcome back to Spatial Beats. Twenty-five thousand people attended the Game Developers Conference (GDC) in San Francisco this week, the first entirely in-person event since…
Continue reading → Spatial Beats: Adobe, Epic Games & GDC
T… AR Insider & Charlie Fink
Spatial Beats: Adobe, Epic Games & GDC
ARES Development: Snap’s Next AR Monetization Play
Snap is taking the next step in bringing lens creation to consumer brands. Its new AR Enterprise Services (ARES) lets them create and distribute lenses through their own channels. We break down strategic implications.
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Could Visual Search Become AR’s Killer App?
Beyond social lenses, a less-discussed AR modality is visual search. Led by Google Lens and Snap Scan, it lets users point their smartphone cameras (or future glasses) at real-world objects to identify and contextualize them. Is this AR’s sleeper kille… AR Insider & Mike Boland
Spatial Beats: Meta, Google & Apple
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at SXSW takeaways, Google’s AR fall and Apple’s AR rise.
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AR Insider & Charlie Fink
Will Mobile AR Revenue Reach $39 Billion by 2027?
ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow from $15.1 billion in 2022 to $39.8 billion in 2027, a 21.4 percent compound annual growth rate. We break down the findings for AR Insider readers.
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Can AR Help Sell Cars?
One leading AR use case is product try-ons. It’s also naturally monetizable as brands like the opportunity to demonstrate products in 3D. But what types of products work best in AR? We take a look at car sales.
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AR Insider & Mike Boland
Lessons from Snap’s AR Lead
Congruent with its “camera-company” label, Snap made an early commitment to social AR lenses and continues to double down on the technology. We dissect its approach and extract strategic takeaways.
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AR Insider & Mike Boland
Spatial Beats. TikTok, Niantic & Disney
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at all the XR news going into a big week at SXSW.
This post appeared first on AR Insider.
AR Insider & Charlie Fink
What’s Driving VR Market Growth?
What are the driving factors behind VR revenue generation today and going forward? What players are best positioned to gain market share? And what are their positioning strategies? We break it down in the latest Behind the Numbers.
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How Will AR and AI Converge? Part II
After examining the intersection of AR and AI in Part I, we’re back in Part II with more. Specifically, we move from generative AI’s role in AR content creation to conversational AI’s potential as AR’s intelligence layer.
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