Though VR isn’t the revolutionary force it was once anticipated to be, it’s growing gradually and achieving small wins. Where are we in that journey and what market forces are most impactful? We examine in the latest report excerpt.
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VR Market Penetration Will Be a Slow Burn
Spatial Beats: Meta, Snap & OpenAI
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at MWC takeaways and Meta’s XR road map.
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AR Insider & Charlie Fink
AR Briefs, Episode 65: Mobile AR Revenue Outlook
Though mobile AR continues to be challenged in gaining mainstream traction, there are bright spots. Revenue continues to gain momentum in advertising, commerce, and enterprise productivity. We go behind the numbers in the latest AR Briefs episode.
Thi… AR Insider & AR Insider
Will XR Revenue Reach $40 Billion This Year?
ARtillery Intelligence released a new report that projects XR revenue to grow to $100.8 billion in 2026. How will it reach that lofty total? We examine strategic takeaways in the latest ‚Behind the Numbers.‘
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AR Insider & AR Insider
Pinterest Commits to AR and Shoppability
Pinterest has conditioned product discovery into its core use case from the beginning. So as it continues to evolve its monetization, it finds natural places for brand marketing. How does AR feed into that strategy?
This post appeared first on AR Insi… AR Insider & Mike Boland
Headworn AR: Fully Actualized But Half Baked
Though it’s not fully baked today, headworn AR is the form factor that represents AR’s eventual endgame and fully-actualized self. Where are we today in that journey and what lessons did we learn in the past year?
This post appeared first on AR Insider… AR Insider & Mike Boland
Spatial Beats: Sony, Pico & Roblox
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the PSVR2 launch and ups & downs across the XR sector.
This post appeared first on AR Insi… AR Insider & Charlie Fink
What VR Use Cases Do Consumers Want?
Building on our recent Behind the Numbers installment on consumer desires for VR content improvements, what types of experiences are they most interested in? We break down the latest survey results.
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AR Insider & Mike Boland
Snap’s Lensathon Winners Signal AR’s State of the Art
During Snap’s December Lens Fest, it launched a lens creation contest. Known as Lensathon, it offered AR creators the chance to compete for $200,000 in prizes. Now the results are in, and we’ve highlighted the winners.
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Can Google Merge AR and AI?
In all the excitement around generative and conversational AI, Google has gotten lots of grief for missing the party. But it may be better positioned for AI than anyone, including merging it with some of its key AR initiatives. We examine the evidence…. AR Insider & Mike Boland