What were the biggest lessons and takeaways in the wide world of spatial computing over the past year? We’ll zero in today on the state of mobile AR. Though it’s not AR’s endgame, it’s the modality that today scales on the backs of 3 billion+ smartphon… AR Insider & Mike Boland
Spatial Beats: Apple, Snap & Sony
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the fall of the m-word, Apple rumors, and big moves from Snap and Sony.
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Snap Launches Ray Tracing in Lens Studio
Snap has rolled out the latest feature in Lens Studio: ray tracing. This offers a more realistic flavor of AR, including better color and light. With this move, Snap continues its mission to democratize advanced AR.
This post appeared first on AR Insi… AR Insider & Mike Boland
Will the Metaverse Get Thrown in Buzzword Jail?
Though the metaverse represents legitimate principles, the term has become co-opted and conflated through overuse… as it often goes with buzzwords. Will that plus a lack of immediate gratification put the m-word in buzzword jail?
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Spatial Beats: Meta, Squid Game & XR Funding
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at lots of new XR funding rounds.
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AR Insider & Charlie Fink
How Will AR and AI Converge?
Amidst all the generative AI excitement, one question we’re often asked is how it converges with AR. This has forced us into a speculative thought exercise to future gaze at the possibilities… which will be a moving target.
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VR Marketing: Keep it Simple & Fun
One key area of strategic refinement in VR is marketing. There, we see a need for simplicity and plain-spoken approaches. It’s all about lowering friction and communicating VR’s fun side.
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AR Insider & Mike Boland
Spatial Beats: Meta, Google & Sony
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at big moves from Meta, Google, Samsung, Qualcomm and several others.
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The Man From the Future Projects 2023
One of our favorite voices in the wide world of spatial computing is Tom Emrich. Each year, he publishes top trends and predictions . So to synthesize and summarize his findings, we’ve excerpted our favorite parts for AR Insider readers.
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