VR isn’t the revolutionary technology it was once touted to be. However, it’s also not dead as some punditry may have you believe. Where will it go in 2023? We pick leaders and laggards in our annual predictions.
This post appeared first on AR Insider…. AR Insider & Mike Boland
2023 Prediction: VR Installed Base Exceeds 40 Million
What’s Houzz’ Role in AR Shopping?
One company that continues to leap ahead in AR commerce is Houzz. But how did it get there? Lots of investment, iteration, and listening to the data. We break down the latest in our „AR & Shopping Collide“ series.
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Spatial Beats: Apple, Meta & the NBA
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple Realty froth and all the news from the XR world.
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AR Insider & Charlie Fink
How Much Are Consumers Willing to Pay For VR?
As with most products, price is an important factor in VR. But what price points specifically represent triggers for consumer interest – or disinterest – in VR ownership? We go straight to the source in the latest survey data.
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AR Briefs, Episode 64: AR Glasses Outlook
Mobile AR scales today but the true endgame is headworn. So where are we in that progression, and what’s the outlook for AR glasses? This is the topic of the latest episode of ARtillery Briefs.
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AR Insider & Mike Boland
2023 Predictions: The Creator Economy Collides with AR
There are two related trends we’re tracking: the rise of the creator economy and growth in AR marketing. These high-momentum forces are on a collision course and will fuel each other in 2023.
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AR Insider & Mike Boland
Getting Past VR’s Chicken & Egg Dilemma
VR users report high satisfaction and usage frequency. Non-users conversely show price sensitivity and explicit disinterest. How does this represent VR’s chicken & egg dilemma, and how can it be addressed?
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AR Insider & Mike Boland
Spatial Beats: Microsoft, Apple & WEF
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the World Economic Forum and Microsoft’s XR exit.
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AR Insider & Charlie Fink
AR’s Next Conquest: The Apple Store
All eyes seem to be on Apple for its rumored AR hardware plans. But another bit of Apple AR news was overshadowed by all that excitement: the incorporation of AR shopping in Apple stores.
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AR Insider & Mike Boland
2023 Predictions: Mixed Results in a Downturn
As the economy continues to slide, a question looms over the AR and VR sectors: will a downturn hurt the industry? The answer is mixed, as the ”spatial spectrum” isn’t a monolith. We call leaders and laggards.
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… AR Insider & Mike Boland