Peterbilt Motors Company developed an AR-guided repair system that overlays 3D models of truck systems for technician guidance. It’s been deployed on iPads across 200+ dealerships. What are the results? we dive in.
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Case Study: AR Gets Big Rigs Back on the Road
Spatial Beats: XR Funding & Schadenfreude
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at all the news from the spatial spectrum and Meta’s barrage of schadenfreude.
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Will Small Businesses Buy Into the Metaverse?
Whatever the metaverse becomes, it will likely be adapted for marketing purposes. And like past emerging tech, this could start with big brands, then trickle down to the long-tail SMB market. How will it all play out?
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Case Study: Can AR Transform the Art of Welding?
AR isn’t just applied to a range of business verticals – everything from aerospace to automotive – but also horizontal functions. One that continues to develop in AR applicability is welding. Our latest case study dives in.
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Spatial Beats: Meta, Meta & More Meta
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at all the highlights and aftermath of Meta Connect 2022.
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AR Insider & Charlie Fink
What Can We Learn From the Wendyverse?
Rather than getting carried away with selling virtual goods, the metaverse should simply be considered an additive marketing channel for brand engagement. We examine Wendy’s metaverse marketing play as a model.
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AR Insider & Mike Boland
Case Study: Finding Macro and Micro Wins with AR
After covering AR’s role in healthcare and aerospace, our latest case study turns attention to semiconductors. Like those other industries, the chip sector is primed for AR because fabrication involves intricate industrial processes.
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Spatial Beats: Google, Sony & Meta Connect
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of Charlie Fink. This week, we look at Meta Connect, PSVR 2 Projections & news from the spatial spectrum.
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AR Insider & Charlie Fink
What’s the Sales Outlook for AR Glasses?
What’s the projected growth in the slow but promising AR glasses sector? We drill down into unit sales projections in the latest Behind the Numbers installment, including numbers and narrative.
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AR Insider & Mike Boland
Who’s Using VR and How Often?
How does VR resonate with consumers? How often are they using it? And How satisfied are they? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles these questions, and we break it down for AR Insider readers
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