How is AR being used in the automotive industry? BMW shows us in its line-of-sight guidance for auto design. This not only creates a more effective and intuitive design process but accelerates production cycles and time to market.
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Case Study: BMW Accelerates Time to Market with AR
Spatial Beats: Lenovo, Nreal & Walmart
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at hardware updates from Lenovo and Nreal, plus other news from the spatial spectrum.
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Magic Leap’s Second Act Begins
After some ups and downs, Magic Leap is in the midst of a considerable turnaround. At the center of that effort is Magic Leap 2. We spent a week with the device and break down our observations & analysis.
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AR Insider & Mike Boland
Google Inches Closer to the Metavearth
Google’s annual Search On event featured several moves that advance the search giant’s ambitions to build an Internet of places. Also what we call the metavearth, this is all about adding digital depth and dimension to the physical world.
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What’s AR’s Role in Architecture & Engineering?
How can AR add value to large-scale architectural, engineering, and construction projects? We answer this question in our latest case study, featuring Nox Innovations‘ AR deployment.
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AR Insider & Mike Boland
Spatial Beats: ByteDance, Meta & Walmart
Welcome back to Spatial Beats. Now ByteDance wants Meta’s Metaverse business, too. Having taken on the social media empire formerly known as Facebook in social…
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Has Niantic Found AR’s Peanut Butter & Chocolate Moment?
By launching Lightship for Web, has Niantic merged two of AR’s most powerful modalities: geo-location and web? We unpack the drivers and strategic implications for this peanut butter & chocolate moment.
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AR Insider & Mike Boland
Case Study: AR Helps Toyota Customers Accessorize
Toyota’s Accessory Augmented Reality (TAAR) program lets consumers visualize car accessories – maximizing customer lifetime value and tapping into the $46 billion auto accessories market. Our latest case study dives in.
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Can AR Streamline Warehouse Work?
Can AR streamline the staid practices of warehousing? We’re talking „pick & pack“ work for logistics or eCommerce. AR is proving its ability to supercharge this work with line-of-sight guidance. We break down GE’s latest execution.
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