Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s ongoing endeavors, Disney and Niantic’s Marvel play, and PSVR 2’s latest.
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Spatial Beats: Disney, Meta & PSVR2
How Much is Spent on AR Enabling Tech?
How much will AR developers pay to license software that helps them build AR experiences? What about brands looking to connect to their customers on deeper levels? We dive into spending projections in this week’s Behind the Numbers.
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Can XR Avoid the Privacy Missteps that Preceded it?
The past half-decade in the tech world has been defined by privacy reform. Can XR avoid that fate by getting it right from the beginning? XRSI’s Kavya Pearlman thinks so, proposing common-sense standards. We interviewed her to find out how.
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Case Study: Building Spaceships with AR
One industry where AR continues to demonstrate value is aerospace. Not only is assembly complex, but the stakes are high. Lockheed Martin and Scope AR demonstrate this principle in our latest enterprise AR case study.
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Spatial Beats: Meta, Snap & Varjo
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s ongoing moves, Snap’s rough week and other items from the spatial spectrum.
This post ap… AR Insider & Charlie Fink
The Bad News: Non-AR Users “Just Not Interested”
AR has lots of positive demand signals and performance metrics in brand marketing. But there are also adoption speed bumps here and there. We examine the latest challenges in this week’s Behind the Numbers.
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AR Insider & Mike Boland
ARtillery Briefs: How Do VR Users Really Feel?
How do VR users feel, and what types of experiences resonate most? Episode 62 of ARtillery Briefs breaks down the latest consumer survey results. We have the episode takeaways and video for AR Insider readers.
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AR Insider & Mike Boland
Is Dwell Time AR’s Next Performance Metric? Part II
One metric that’s starting to emerge to better evaluate AR is dwell time. It’s showing strong early signs which in turn signals AR’s depth of engagement. We examine a few AR campaign case studies that hit these marks.
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Spatial Beats: Snap, Meta & Apple
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of Charlie Fink. This week, we look at Apple’s „Reality“ trademark, Snap’s reset and lots of meta news.
This post appeared first on AR Insider.
AR Insider & Charlie Fink