After some ups and downs, Magic Leap is in the midst of a considerable turnaround. At the center of that effort is Magic Leap 2. We spent a week with the device and break down our observations & analysis.
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AR Insider & Mike Boland
Hands-On with Magic Leap 2
Is Dwell Time AR’s Next Performance Metric?
One metric that’s starting to emerge to better evaluate AR is dwell time. It’s showing strong early signs which in turn signals AR’s depth of engagement. We examine a few AR campaign case studies that hit these marks.
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Spatial Beats: Meta, Nike & Vuzix
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, Meta and Vuzix announce new XR hardware and Nike reaches a metaverse milestone.
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What Types of AR Experiences Do Consumers Want?
After examining things like AR formats and usage frequency, we switch gears this week to examine consumer aspirations. What types of AR experiences do they want to see next? We dive into the latest consumer survey data.
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Does AR Marketing Have a Measurement Problem?
Tried and true ad metrics like clicks and impressions don’t capture AR’s depth of engagement. Yet brand marketers are hooked on these established metrics, and need to benchmark against known quantities. What’s an AR marketing campaign to do?
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Case Study: Boeing Streamlines Aircraft Assembly with AR
How has Boeing deployed AR to streamline aircraft assembly? And how has it achieved real ROI in doing so? We examine its ongoing AR endeavors in the latest case study, plucked from a recent ARtillery Intelligence report.
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Spatial Beats: Apple, Meta & Jurassic World
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta Horizon, Jurassic World AR and Apple’s ad play.
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AR Insider & Charlie Fink
Will AR Advertising Reach $15 Billion by 2026?
How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
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ARtillery Briefs: How Do AR Users Really Feel?
How do mobile AR users feel, and what types of experiences resonate most? Episode 61 of ARtillery Briefs breaks down the latest consumer survey results. We have the episode takeaways and video for AR Insider readers.
This post appeared first on AR Ins… AR Insider & Mike Boland
ARtillery Briefs: How Do AR Users Really Feel?
How do mobile AR users feel, and what types of experiences resonate most? Episode 61 of ARtillery Briefs breaks down the latest consumer survey results. We have the episode takeaways and video for AR Insider readers.
This post appeared first on AR Ins… AR Insider & Mike Boland