MAC Cosmetics’ New York concept store delivers virtual try-ons via smart mirrors. We examine the shopper experience and revenue impact in the latest AR marketing case study.
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AR Insider & Mike Boland
Case Study: MAC Cosmetics Augments Makeup Try-Ons
Spatial Beats: Amazon, Apple & Snap
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Amazon’s Roomba acquisition, Snap’s ups & downs and Apple’s latest AR rumors.
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Will Headworn AR Revenues Exceed $35 Billion by 2026?
How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments. We break down the findings for AR Insider readers.
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How Will the ‘Metavearth’ Materialize?
Though immersive game-like experiences are associated with a prospective metaverse, more value could be in the ‚real-world metaverse‘ Infusing digital depth to the physical world around us. We examine the dynamics.
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Can AR Breathe New Life Into Retail?
AR’s use in shopping is usually framed in the context of virtual try-ons. But what about physical retail… particularly as the world returns to IRL shopping? Lowes is one company looking to answer this question.
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AR Insider & Mike Boland
Case Study: Dior Boosts its Brand with AR
Picking up where we left off in last week’s report excerpt, we move on to another AR marketing case study… this time from Dior. How did it raise awareness and sales of its new sneakers using AR visualization? we dive in.
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Spatial Beats: Meta, Microsoft & Xiaomi
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s ongoing metaverse maneuvering, Microsoft’s military challenges, and Xiaomi’s new smart g… AR Insider & Charlie Fink
How Much Will Users Pay For AR Experiences?
How much are consumers willing to pay for mobile AR apps and experiences? We tackle price-sensitivity dynamics in the latest Behind-the-Numbers installment, based on consumer survey research from ARtillery Intelligence and Thrive Analytics.
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Saatchi Art Boosts Buyer Confidence with AR
Picking up where we left off in last week’s report excerpt, we move on to another AR marketing case study… this time from Saatchi Art. How is AR being used to help consumers visualize art on their walls and make informed purchases? we dive in
This po… AR Insider & Mike Boland
Spatial Beats: Much Ado About Meta
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s eventful week: As they say on Facebook, „it’s complicated.“
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