What are best practices for enterprises to implement AR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. We have the video and takeaways.
This post appeared first on AR … AR Insider & Mike Boland
ARtillery Briefs, Episode 60: Enterprise AR Best Practices
Can Niantic Drive Local Business Foot Traffic?
We talk about AR marketing a lot, but it’s usually in an eCommerce context. Can AR also drive IRL foot traffic to local businesses? Niantic is already proving that it can. We examine in the latest report excerpt.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Spatial Beats: Google, Apple & Meta
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple’s latest AR rumors, Google Glass‘ second coming and Meta’s legal challenge.
This post ap… AR Insider & Charlie Fink
How Satisfied are Mobile AR Users?
How often do AR users engage… and how satisfied are they? We tackle these questions in the latest Behind-the-Numbers installment, based on consumer survey research from ARtillery Intelligence and Thrive Analytics.
This post appeared first on AR Insi… AR Insider & Mike Boland
How Will AR Transform Interior Design?
As we wrote recently, Apple’s Room Plan may be a key enabler for AR killer apps. And one of the first companies to make waves with the API is Shopify. What does this mean for AR’s role in interior design and home decor?
This post appeared first on AR I… AR Insider & Mike Boland
Bollé Boosts Brand Image with AR, Part II
To emulate the clarifying and high-contrast effects of its eyewear, Bollé looked to AR. After examining the dynamics and results of its campaign last week, we circle back in part II to break down tactical lessons and learnings.
This post appeared firs… AR Insider & Mike Boland
Spatial Beats: TikTok, Meta & Magic Leap
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at TikTok’s sleeping-giant status, Magic Leap Two’s pricing & positioning, and other happenin… AR Insider & Charlie Fink