When it comes to flavors of AR marketing, lenses and virtual try-ons are out of the gate first. But following closely behind is the less-developed but more promising visual search. How will these AR formats coexist and compete for advertising budgets?
… AR Insider & Mike Boland
What’s AR Marketing’s Evolutionary Path?
What’s AR Marketing’s Evolutionary Path?
When it comes to flavors of AR marketing, lenses and virtual try-ons are out of the gate first. But following closely behind is the less-developed but more promising visual search. How will these AR formats coexist and compete for advertising budgets?
… AR Insider & Mike Boland
Spatial Beats: Apple, Meta & Tencent
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Tim Cook’s latest AR tease, Tencent’s metaverse play and lots of moves from Meta.
This post ap… AR Insider & Charlie Fink
Mobile AR Users Break the One-Billion Barrier
How big is the mobile AR universe? We’re talking both devices and users, the latter exceeding 1 billion for the first time this year. What’s driving these usage volumes and related AR revenue? We break it down in the latest Behind the Numbers post.
Thi… AR Insider & Mike Boland
Is Camera Kit Snap’s Next AR Growth Engine?
As AR platforms mature and growth naturally slows, where can they go for the next engagement inflection? The answer is beyond their own walls. And that’s what Snap has done with Camera Kit. We examine the drivers & dynamics.
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Who are the Biggest Players in AR Marketing?
Picking up where we left off in last week’s report excerpt, who are the biggest players in AR marketing and commerce? We break down the landscape including the moves and machinations of Snap, Google, TikTok and Amazon.
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Spatial Beats: Apple, Meta & Netflix
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s „World Beyond“ Apple’s XR snub and Netflix’s Squid Game competition.
This post appeared… AR Insider & Charlie Fink
Will Mobile AR Revenue Reach $36 Billion by 2026?
ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow from $12.45 billion in 2021 to $36.26 billion in 2026, a 23.8 percent compound annual growth rate. We break down the findings for AR Insider readers.
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What’s Driving AR Marketing Among Brands?
One of AR’s biggest revenue categories is marketing. These are experiences that allow consumers to activate branded animations all around them. What’s the estimated brand spending and what’s driving it?
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AR Insider & Mike Boland
Spatial Beats: Apple, Microsoft & Meta
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple’s AR plans, Microsoft’s AR reorg, and Meta’s Horizon Home.
This post appeared first on A… AR Insider & Charlie Fink