Amazon’s relative silence in AR shopping took a different direction with its recent „Virtual Try-on For Shoes.“ What does this signal about the eCommerce giant’s master plan, and the AR market in general?
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AR Insider & Mike Boland
What’s Behind Amazon’s AR Play?
ARtillery Briefs, Episode 58: The AR Lifecycle
As we approach 2022’s midpoint, it’s a good time to pause and take stock of where we are in AR’s lifecycle. We did exactly that in a recent report and unpack the results in the latest ARtillery Briefs episode.
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AR Insider & Mike Boland
How Many Consumers Have Tried VR?
23 percent of U.S. adults have tried VR, and 80 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings.
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How Will Geo-Local AR Materialize?
To pick up where we left off in the last report excerpt, what are the building blocks of geo-local AR? A tech stack will form around it, including devices, sensors, 5G, spatial mapping, and an app (or web) layer. We examine drivers & dynamics.
Thi… AR Insider & Mike Boland
Spatial Beats: Apple, Meta & AWE
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple’s WWDC, Meta’s latest moves and AWE conference takeaways.
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3 Technologies That Support Geo-Local AR
There are several supporting technologies that will accelerate geospatial AR. For example, SDKs like Niantic Lightship will enable developers to build apps and web AR experiences. We dive into 3 examples of geolocal AR enablers.
This post appeared firs… AR Insider & Mike Boland
Spatial Beats: Apple, Niantic & Epic Games
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Niantic Lightship VPS, Augmented Word Expo and the latest Apple rumors.
This post appeared firs… AR Insider & Charlie Fink
Case Study: Discovery Wines Captures the Spirit of AR
One of AR’s strengths as a marketing medium is to make static packaging come to life. Discovery wines took this to heart to enliven its physical labels. What were the tactics & takeaways? We break it down in the latest Campaign Tracker.
This post… AR Insider & Mike Boland