Niantic Lightship empowers developers to build Pokemon Go-like geospatial AR experiences. What are implications for a „real-world metaverse?“
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AR Insider & AR Insider
What’s the Value of Location in the ‘Real-World Metaverse?’
Location has been a value driver in several industries to emerge and advance in the smartphone era, including search, mapping, and social media. Now AR enters the picture with the potential to add dimension to local commerce.
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Spatial Beats: Apple, Meta & Qualcomm
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple’s latest headset rumors, Meta‘ Horizon Worlds, and Qualcomm’s new AR design.
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What Types of Experiences Do AR Users Flock To?
Games… Social… Utilities…What types of AR experiences are getting the most traction? After examining AR formats in the last Behind the Numbers installment, we drill down into content types.
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AR Insider & Mike Boland
Qualcomm Cuts the Cord
Qualcomm has unveiled a new reference design for smartphone-tethered AR glasses… without the tether. Running its flagship Snapdragon XR2 processor, they provide a North Star for OEMs‘ next AR evolution.
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AR Insider & Mike Boland
Are ‘Captions for the Physical World’ AR’s Killer App?
The term killer app is thrown around a lot. But real killer apps have a few common qualities, including utilities that have inherently-frequent usage, and major addressable markets. We examine in light of AR.
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AR Insider & Mike Boland
Case Study: Boosting Online Sales with AR
Where is AR proving its ability to boost eCommerce performance? We dive into the latest case study from NextTech AR solutions, showing the technology’s capacity to elevate customer confidence and conversions.
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AR Insider & AR Insider
Spatial Beats: Google, Meta & Snap
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Google’s latest AR announcements, Meta’s Cambria reveal, and Snap’s live events play.
This pos… AR Insider & Charlie Fink
3 Examples of AR’s ‘B2B2C’ Opportunity
AR is often divided between consumer and enterprise endpoints. But what about the space between? We’re talking about the lesser-known ‘B2B2C’ opportunity. We unpack 3 examples of this principle in action.
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AR Insider & Mike Boland
Case Study: Home Depot Boosts Conversions with Web AR
Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into a case study from Home Depot’s Web AR execution.
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AR Insider & Mike Boland