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AR Insider & AR Insider
Hands-On with Snap Spectacles
During a briefing with Snap execs in the heights of Beverly Hills, we got a rare hands-on demo of the elusive developer-only AR-enabled Spectacles. We unpack the UX, positioning, and market potential.
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AR Insider & Mike Boland
What is the ‘Real-World Metaverse?’
After examining Niantic’s Lightship in last week’s report excerpt, we turn attention this week to the „real-world metaverse.“ This is one of two main metaverse tracks that’s less discussed but potentially more meaningful and valuable. We dive in.
This… AR Insider & AR Insider
Spatial Beats: Meta, MWC & HTC
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Mobile World Congress, HTC’s moves and Meta’s latest.
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AR Insider & AR Insider
AR and Shopping Collide, Part III: Shopify
After examining Snap and Pinterest in earlier articles in this series, we move on to Shopify. In fact, it’s one of the original innovators in the shoppability movement. How is AR joining the mix for peanut butter & chocolate synergies?
This post a… AR Insider & Mike Boland
AR Monetization: Niantic Shows the Way
After looking at AR advertising and marketing last week, we shift gears in this week’s report excerpt to look at location based gaming. How is Niantic validating AR’s business case through several revenue streams?
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AR Insider & Mike Boland
Spatial Beats: Sony, Meta & VR Sailing
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s latest metaverse action, Sony PSVR 2 and VR leisure sports.
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ARtillery Briefs, Episode 55: What is Geo-local AR?
Because AR’s main job is to augment and enhance physical things, its relevance is often tied to specific locations. This is what we call geo-local AR (a.k.a., the metavearth), and it’s the topic of the latest ARtillery Briefs Episode.
This post appear… AR Insider & Mike Boland
How is AR Monetization Materializing?
One of the most popular forms of consumer AR is lenses that are distributed through social channels like Snapchat and Facebook. This has been a foundation for AR monetization. We examine drivers & dynamics.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Spatial Beats: Meta, Beem & Talespin
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s Super Bowl ad, Beem’s launch, and Talespin’s latest funding round.
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