We hear a lot about AR’s benefits as a shopping tool, but what are the proof points that it’s working. After covering conversion rates last week we dive into AR’s data-backed ability to reduce eCommerce returns.
The post Does AR Really Reduce eCommerce… AR Insider & Mike Boland
Does AR Really Reduce eCommerce Returns?
Spatial Beats: Nreal, Niantic & Facebook
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Nreal’s new funding, Niantic’s strategic moves and the latest VR releases.
The post Spatial Bea… AR Insider & AR Insider
Who Will Build the Metavearth?
The metaverse is still early and undefined. But what will be its physical-world equivalent? Building on the principles of the AR cloud, we take a look at the Metavearth, and how it could be constructed.
The post Who Will Build the Metavearth? appeared … AR Insider & Mike Boland
How is Camera Commerce Producing Results Today?
We hear a lot about AR’s ability to boost consumer purchases through more informed buying decisions. But where’s the proof? We examine the evidence in the latest report excerpt.
The post How is Camera Commerce Producing Results Today? appeared first o… AR Insider & Mike Boland
Spatial Beats: Zoom, Rec Room & Chewy
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week we look at the launch of Roooms and several other orbiting parts to the metaverse.
The post Spatial Beats: … AR Insider & AR Insider
Are Ray-Ban Stories AR Training Wheels?
Though Ray-Ban Stories aren’t AR glasses, they’re an important stepping stone towards that endpoint. To pull this off, Facebook knows it has to gradually condition users to accept faceworn tech en masse, which is baked into Stories design. We unpack st… AR Insider & Mike Boland
Are Ray-Ban Stories AR Training Wheels?
Though Ray-Ban Stories aren’t AR glasses, they’re an important stepping stone towards that endpoint. To pull this off, Facebook knows it has to gradually condition users to accept faceworn tech en masse, which is baked into Stories design. We unpack st… AR Insider & Mike Boland
How is Camera Commerce Taking Shape?
When discussing camera commerce — AR’s role in driving consumer purchases — how is it shaping up today? There’s product visualization, visual search and other flavors. We break it down in the latest report excerpt.
The post How is Camera Commerce Ta… AR Insider & Mike Boland
Spatial Beats: Facebook, Apple & Epic
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Facebook’s New Frames, Apple’s court ruling and more metaverse mania.
The post Spatial Beats: … AR Insider & AR Insider