One gating factor to the overall camera commerce opportunity is the graphical elements that comprise its experiences. These require a certain degree of production and distribution rigor which we examine in the latest report excerpt.
The post Will Enab… AR Insider & Mike Boland
Will Enabling Tech Unlock AR Commerce?
Spatial Beats: Magic Leap, Microsoft & HTC
Welcome back to Spatial Beats. New names and old ones round out this week in XR with big funding for Magic Leap, and Sky Mavis,…
Continue reading → Spatial Beats: Magic Leap, Microsoft & HTC
The post Spatial Beats: Magic Leap, Microsoft & HTC appeared first on AR Insider.
Can Snap Mainstream AR Marketing?
To expand the addressable market of AR advertisers, Snap recently launched the AR Lab with ad agency giant WPP. The program will set advertisers on the right foot with onboarding tools, educational materials and development resources. We examine.
The p… AR Insider & Mike Boland
Can Pinterest Pull Ahead in AR Shopping?
After examining Google’s visual search play last week, what other players are innovating? Is there room for specialty players in verticals like food and fashion? If so, a clear candidate is increasingly becoming evident: Pinterest.
The post Can Pintere… AR Insider & Mike Boland
Spatial Beats: Facebook, Netflix & Twitch
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Facebook’s many angles, holograms and more metaverse musings.
The post Spatial Beats: Facebook… AR Insider & AR Insider
Will Visual Search Drive AR Shopping?
One promising form of AR shopping is visual search. This is when users hold up their phones and point their cameras at a given real-world object. The idea is to identify, contextualize or even buy the same or similar items. We examine the evidence.
The… AR Insider & Mike Boland
Spatial Beats: Facebook, Epic Games, & Nreal
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the ongoing development of the metaverse including moves by Facebook, Epic Games and Nreal.
T… AR Insider & AR Insider
Spatial Beats: Facebook, Epic Games, & Nreal
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the ongoing development of the metaverse including moves by Facebook, Epic Games and Nreal.
T… AR Insider & AR Insider
AR Briefs, Episode 51: Monetization Materializes
Among AR use cases showing consumer traction and a real business case, immersive shopping is an early standout. We dive into drivers & dynamics in a recent ARtillery Intelligence report and the latest episode of ARtillery Briefs.
The post AR Brief… AR Insider & AR Insider