Though apps rule smartphone usage, could the browser be a better vessel for mobile AR experiences? It scales better and offers less friction than apps, to name a few advantages. We crunch the numbers in the latest report excerpt.
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Web AR: By the Numbers
Qualcomm Moves Up the Stack with Snapdragon Spaces
Qualcomm has announced Snapdragon Spaces, a developer kit to enable the creation of consumer and enterprise AR experiences. We examine the platform’s offerings and how this extends Qualcomm’s position further up the AR stack.
The post Qualcomm Moves U… AR Insider & Mike Boland
Spatial Beats: Microsoft, Meta & Digilens
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Microsoft’s metaverse moves, Digilens‘ big funding, and more Meta backlash.
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AR Briefs, Episode 53: Web AR Ratchets Up
Though native apps dominate mobile usage, they may not be the best vessel for AR. The friction of app downloads may not be conducive to AR’s already adoption-challenged early stages. Could web AR come to the rescue?
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Will Web AR Pull Ahead as a Go-to Channel?
Will consumers spend 90 seconds downloading an app for an experience that lasts 30 seconds? This question raises the benefits of Web AR. What are its dynamics and best practices? We examine in the latest report excerpt.
The post Will Web AR Pull Ahead… AR Insider & Mike Boland
Spatial Beats: Big Moves from Meta
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s big moves and other news from the spatial spectrum.
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The AR Space Race, Part IX: Epic Games
One of AR’s foundational principles is to fuse the digital and physical. And the real world is a key part of that formula. But who’s doing what? This is the theme of our ongoing Space Race series, continuing here with Epic Games.
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How is AR Primed for Post-Covid Commerce?
One of AR’s bright spots is its ability to boost sales by demonstrating products with greater dimension. This value proposition is evident in normal times but has amplified with pandemic-driven inflections in eCommerce. We examine the latest evidence. … AR Insider & Mike Boland
Spatial Beats: Oculus, Accenture & Varjo
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Oculus Quest’s 2nd birthday, Varjo’s new hardware, and Accenture’s big VR buy.
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Can Snap’s Arcadia Accelerate AR Marketing?
Just one week after launching App Lab, Snap completes the one-two punch with a full-fledged AR creative studio. Known as Arcadia, it will work directly with brands and ad agencies on AR campaigns. We examine drivers and dynamics.
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