Spatial Beats: Meta, Dreamscape and the Virtual Land Boom

Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at ongoing metaverse developments and the digital land boom.
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Snap Advances the Metavearth

Given that the Greek root ‚meta‘ means beyond, can digital content extend meaning beyond the physical representations of places and things? This is the ‚metavearth‘ and Snap is making moves to advance it.
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What are Top Web AR Tactics?

Web AR has a specific set of attributes that drive its value as an immersive medium. So how can brand marketers work with those realities and lean into web AR’s unique capabilities? We examine the ways.
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Spatial Beats: Niantic, Nreal & NFTs

Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Niantic’s big raise, Nreal Light review and ongoing NFT analysis.
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AR Briefs, Episode 52: Mobile AR Revenue Outlook

Though mobile AR continues to be challenged in gaining mainstream traction, there are bright spots. Revenue continues to gain momentum in advertising, commerce, and enterprise productivity. We go behind the numbers in the latest AR Briefs episode.
The… AR Insider & AR Insider

What Differentiates Web AR from Apps?

Among the ways that web AR is differentiating itself, it carries dynamic activation, updates and analytics. We break down these key web AR benefits in the latest report excerpt.
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Spatial Beats: Nreal, Qualcomm & Meta

Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Nreal Light’s U.S. expansion, Qualcomm’s Quest 2 estimates, and metaverse startup funding
The p… AR Insider & AR Insider

Will VR Revenue Exceed $22 Billion by 2025?

ARtillery Intelligence released a new report that projects VR revenue to grow from $4.49 billion in 2020 to $22.4 billion in 2025, a 37.9 percent compound annual growth rate. We examine strategic takeaways in the latest „Behind the Numbers.“
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Can Web AR Reduce “Activation Energy?”

Picking up where we left off in last week’s report excerpt, what benefits does web AR bring over app-based AR? Among other things, it can reduce „activation energy,“ which is the friction brought by app stores and downloads. We examine drivers & dynamics.

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AR Insider & Mike Boland

Spatial Beats: Niantic, Unity & Qualcomm

Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Niantic’s Lightship rollout, Unity’s big Weta purchase and Qualcomm’s new platform play.
The po… AR Insider & AR Insider