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Can Web AR Reduce “Activation Energy?”

Picking up where we left off in last week's report excerpt, what benefits does web AR bring over app-based AR? Among other things, it can reduce "activation energy," which is the friction brought by app stores and downloads. We examine drivers & dynamics.

The post Can Web AR Reduce “Activation Energy?” appeared first on AR Insider.


Filed under: ARtillery Intelligence,Trend Analysis - @ 16. November 2021 17:07


 
 
 
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