After unpacking our prediction about 2022 Quest 2 sales last week, we switch gears this week to drill down on a separate prediction: the fate of AR glasses. Specifically, a common design standard will emerge for consumer AR glasses: „Lite AR.“
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Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Quest 2’s holiday spike, Mawari’s $20 billion codec and more XR funding.
The post Spatial Beats… AR Insider & AR Insider
What were the biggest spatial computing trends and events in 2021? A cross-section of the year’s activity can also be seen in the most popular AR Insider posts. We break down the top 21 articles of 2021.
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Niantic’s Sponsorship Platform lets brands like McDonald’s and 7-Eleven drive foot traffic. But the latest development is a new campaign for convenience chain Circle-K, which brings redeemable rewards into the mix. We unpack strategic implications.
Th… AR Insider & Mike Boland
As we approach a new year, it’s time for the annual ritual of synthesizing lessons from the past twelve months and formulating the outlook for the next. We break down our 2022 predictions, starting with VR’s near-term fate.
The post 2022 Predictions: … AR Insider & Mike Boland
Tis the season for predictions. So to add to the chorus of next-year narratives, we’ve extracted a few takeaways from ARtillery Intelligence’s (our research arm) latest report on 2021 lessons, and 2022 predictions.
The post 3 Predictions for AR in 20… AR Insider & Mike Boland
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s new avatar SDK, Google’s AR reboot, and more XR funding.
The post Spatial Beats: Meta, G… AR Insider & AR Insider
Web AR has a specific set of attributes that drive its value as an immersive medium. So how can brand marketers work with those realities and lean into web AR’s unique capabilities? We examine the ways.
The post What are Top Web AR Tactics? Part II ap… AR Insider & Mike Boland
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta’s Horizon Worlds launch, more Apple Glass rumors and Epic Games‘ latest.
The post Spatial … AR Insider & AR Insider
One of AR’s anticipated use cases is indoor wayfinding. Google has begun to innovate in this area as has ARway (acquired by NexTech*) and Dent Reality (raised $3.4 million last week) We examine the drivers and dynamics.
The post Can AR Transform Indoor… AR Insider & Mike Boland