Though AR glasses are the „here and now“ opportunity, the technology’s real endgame is head-worn. But how big is the AR glasses market today and where’s it headed? We break down forecast numbers in the latest AR video brief.
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AR Briefs: What’s the Revenue Outlook for AR Glasses?
2022 Predictions: Metaverse Mania Wanes
After unpacking our prediction about visual search’s rise last week, we switch gears to drill down on a separate prediction: the metaverse’s hype cycle. Specifically, the exuberance around the topic will die down in 2022.
This post appeared first on AR… AR Insider & Mike Boland
Spatial Beats: Microsoft, Apple & Google
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Microoft’s big deal, Apple’s Metaverse shun and Google jumps back into AR.
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Is AR Shopping a Metaverse Precursor?
Though the metaverse is years from materializing, 3D content – and the tools to create it – are key building blocks. Better yet, 3D content is finding pre-metaverse value in social lenses and camera commerce. We examine the latest action.
The post app… AR Insider & Mike Boland
Is AR Shopping a Metaverse Precursor?
Though the metaverse is years from materializing, 3D content – and the tools to create it – are key building blocks. Better yet, 3D content is finding pre-metaverse value in social lenses and camera commerce. We examine the latest action.
The post app… AR Insider & Mike Boland
2022 Predictions: Visual Search Establishes AR’s Utility
After unpacking our prediction about 2022 AR ad revenue gains last week, we switch gears to drill down on a separate prediction: Visual Search’s rise. Specifically, it will emerge as a leading AR use case, driven by utilitarian and high-frequency usage… AR Insider & Mike Boland
2022 Predictions: Visual Search Establishes AR’s Utility
After unpacking our prediction about 2022 AR ad revenue gains last week, we switch gears to drill down on a separate prediction: Visual Search’s rise. Specifically, it will emerge as a leading AR use case, driven by utilitarian and high-frequency usage… AR Insider & Mike Boland
Spatial Beats: Second Life, Magic Leap & XR Funding
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the second coming of second life, Magic Leap, and the latest XR funding.
The post appeared firs… AR Insider & AR Insider
2022 Predictions: AR Ad Revenue Approaches $3 Billion
After unpacking our prediction about 2022 AR glasses activity last week, we switch gears this week to drill down on a separate prediction: AR ad revenue. Specifically, spending on AR ad placement will reach $2.9 billion this year. We break it down.
Th… AR Insider & Mike Boland
Spatial Beats: CES Recap (XR Edition)
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we recap all the XR-related announcements from CES.
The post appeared first on AR Insider.
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